Mastering the Art of Data-Driven Web Designing

A scenario where a simple tweak in web design, informed by user data, skyrockets a company’s sales by 70%. This isn’t a rare occurrence in the era of data-driven design. Such transformative results are becoming increasingly common, as businesses utilize the power of data to revolutionize their web presence. In a landscape where over 90% of online experiences begin with a search engine, the impact of web design on user experience and business success is monumental. Consider how Spotify, through data-driven design, increased its monthly active users by focusing on personalized experiences. This article will explore how leveraging data in web design is not just a trend but a necessity for modern businesses.

The Pillars of Data-Driven Web Design

Understanding the core aspects of data-driven design is essential for any web professional:

Web Design Analytics:

Understanding user interaction patterns is critical. Web design is no longer just about creating visually appealing layouts. It’s about using analytics to understand how users interact with your site. Tools like Google Analytics provide insights into user behavior, enabling designers to make informed decisions. Implement analytics tools to track user behavior on your site and use these insights to tailor the user experience. Google’s Material Design, for example, was developed using extensive user data, leading to designs that resonate more effectively with users. Even, Amazon uses analytics to personalize user experiences, it has set a benchmark in e-commerce, contributing to its massive success.

Leveraging User Experience Data in Design Decisions:

Data is invaluable in creating user-centric web designs. The heart of data-driven design lies in understanding and implementing user experience data. This includes studying how users interact with your website and what drives their decision. Heatmaps optimize website areas for increased engagement, while regular user surveys and usability tests gather feedback for continuous improvement in web design. Google’s AMP project and Airbnb’s redesign demonstrate data-driven design efficacy, enhancing mobile browsing experience and doubling booking rates, respectively.

Web Development Strategies Grounded in Data:

Web developers may create websites that are both technically solid and easy to use by incorporating data into the creation process. Keep an eye on how quickly your website loads and make necessary optimizations; even a small delay of a few seconds can result in a marked increase in bounce rates.

A Data-Driven Approach for Conversion Rate Optimization: 

Conversion Rate Optimization (CRO) is crucial for online businesses, as it helps understand user actions and improves conversion rates. A/B testing can lead to significant improvements, as seen in an online bookstore’s checkout process. Data-driven strategies, like Amazon’s constant experimentation, can also enhance conversion rates by continuously testing and optimizing website elements.

Responsive Design Analytics for a Seamless User Experience:

For a seamless user experience across all devices, responsive design is essential. Analytics can help understand user interactions, leading to better cross-platform experiences. A news portal’s mobile layout optimization resulted in a 50% increase in engagement. As mobile usage increases, optimizing mobile experiences is essential. Google’s study found 53% of users leave sites taking longer than three seconds to load.

Leveraging Behavioral Analytics for a Deeper Understanding:

Behavioral analytics offers insights into user behavior on websites, enabling more nuanced design strategies. For instance, Spotify’s personalized playlists and Netflix’s recommendation algorithm have significantly increased user engagement. By analyzing user behavior patterns, companies can create more engaging and intuitive web designs, uncovering user motivations and implementing tools to track and analyze user behavior.

The Significance of UI/UX Design Data in E-commerce

The user interface and experience are crucial in e-commerce. Efficient and user-friendly online purchasing can be achieved by analyzing UI/UX design data. Reduce cart abandonment by streamlining the checkout process with the help of customer journey data analysis.

Website Performance Metrics: The Backbone of User Experience

One of the most important aspects of UX is website speed. Making sure your website satisfies user expectations requires tracking metrics like load time and responsiveness. To guarantee a positive user experience, regularly check and improve the functionality of your website.

Artificial Intelligence and Machine Learning in Web Design

Advancements in artificial intelligence and machine learning are elevating data-driven design to unprecedented levels. Massive volumes of data can be analyzed by AI algorithms to forecast user preferences, which results in more efficient and customized online experiences.

Boost Your Web Presence with Galaxy Weblinks

Mastering data-driven web design is about understanding and utilizing the power of data to create websites that not only look good but also perform excellently. Galaxy Weblinks stands at the forefront of this revolution, blending creative design with cutting-edge data analysis to deliver websites that are not just visually stunning but also incredibly user-centric and business-effective. Let us help you transform your digital presence into a dynamic, data-driven platform that propels your business forward.

Is WordPress 5.0 Following the Craft CMS Path with Gutenberg?

In today’s digital era, where websites have become the lifeline of businesses and bloggers alike, the choice of a Content Management System (CMS) can make or break your online presence. WordPress, known for its user-friendliness and extensive plugin library, has been a go-to choice for many. However, the release of WordPress 5.0 with the Gutenberg Editor raised questions and comparisons with another rising star in the CMS world – Craft CMS.

A Shift in the WordPress Landscape

The WordPress landscape, which has been evolving consistently, took a significant turn with the introduction of WordPress 5.0 and the Gutenberg Editor. WordPress powers over 43% of all websites on the internet. That’s a staggering number, showcasing its dominance in the CMS world However, the Gutenberg Editor brought a new way of content creation to WordPress users. It aimed to simplify the process with a block-based approach, allowing users to build and customize content with ease. While this change was intended to make content creation more intuitive, it raised concerns among the WordPress community.

Craft CMS: A Rising Challenger

On the other side of the spectrum, Craft CMS has been gaining traction for its flexibility and developer-friendly features. Craft CMS offers a blank canvas for developers to create highly customized websites, making it a compelling choice for businesses and developers who require precise control over their websites.

Real-World Example

To illustrate this shift, consider the case of Jane, a small business owner running an online boutique clothing store. She had been using WordPress for years, enjoying its ease of use. However, when Gutenberg Editor was introduced, her routine changed. Initially intrigued by the block-based approach for showcasing her clothing products, Jane faced a learning curve, leading to a temporary decrease in productivity. She had to invest hours in understanding the new system, affecting her ability to focus on her business. Now, let’s look into the case of Mark, a blogger using Craft CMS for his technology blog. Mark appreciated Craft CMS for its developer-friendly approach and precise control over website design and functionality. The transition to Craft CMS was seamless for Mark, allowing him to continue publishing tech articles without interruption. His blogging experience remained smooth and uninterrupted.

The Numbers Speak

Now, let’s explore some numbers to better understand this shift. WordPress 5.0 adoption faced initial challenges, with some users hesitating to upgrade due to concerns about compatibility and workflow disruptions. On the other hand, Craft CMS witnessed a steady rise in popularity, particularly among developers looking for a more robust platform.

Craft CMS and WordPress Adoption Rates

  • WordPress, as mentioned earlier, continues to dominate the CMS market with a staggering 43% market share.
  • Craft CMS, although not as widely adopted as WordPress, has been growing steadily and is becoming increasingly popular among developers and businesses.

Simplifying the Decision-Making Process

So, what should you choose for your website? In the end, everything comes down to your own requirements. Let’s break down the decision-making process further:

WordPress 5.0:

Pros:

  • Vast Community: WordPress boasts a massive community of users and developers, resulting in extensive plugin support and resources.
  • Simplicity: WordPress is known for its user-friendly interface, making it accessible to beginners.
  • Ecosystem: It offers a wide range of themes, plugins, and integrations.

Cons:

  • Learning Curve: The transition to Gutenberg may require some users to adapt to a new way of content creation.
  • Customization Limitations: While WordPress is highly customizable, Craft CMS offers more granular control over design and functionality.

Craft CMS:

Pros:

  • Flexibility: Craft CMS provides a blank canvas for developers, allowing for precise customization and control.
  • Developer-Friendly: Developers appreciate Craft CMS for its coding flexibility and robust features.
  • Performance: Craft CMS is known for its speed and performance, ideal for high-traffic websites.

Cons:

  • Smaller Community: Craft CMS has a smaller community compared to WordPress, resulting in fewer plugins and themes.

Your CMS Partner

In the world of CMS, one size doesn’t fit all. Whether you lean towards WordPress, Craft CMS, or any other platform, what matters most is choosing a solution that aligns with your goals. At Galaxy Weblinks, we understand the nuances of WordPress, Craft CMS, and various other CMS options. We offer comprehensive CMS services, including WordPress Web Development and Craft CMS solutions, tailored to your unique requirements. Partner with us to navigate the CMS landscape effectively and make the right choice for your digital journey.

Angular 7 upgrade | What will you miss if you ignore?

Angular 6, released earlier in May 2018 didn’t offer much improvements on the performance part. It was mainly focused on making Angular migration-friendly. Google dropped Angular 7 just after four months of development and it seems to make up for that part of the framework.

The upgrade was released on October 18 followed by an incremental update 7.1 on November 28.

Angular 7 version upgrade is not a feature-intense update, instead it focuses on the core framework. As a result you get better performing applications with small packages and faster response.

The long-due Ivy compiler is still under works but other things were delivered as promised.

CLI prompts

Angular CLI can prompt users to help them make decisions. ng new prompts users of routes and styles to use, while ng add @angular/material asks users what theme they want and if they want gestures or animations.

Performance

Application performance has been improved by automatically adding or removing the reflect metadata polyfill, making applications smaller in production.

Angular Material and CDK (Component Dev Kit)

Angular 7 features virtual scrolling, for dynamically loading and unloading items from DOM according to the visible parts of the lists. Also, applications can be fitted with a drag-and-drop capability. Angular Elements components now support content projection via slots.

Why Angular 7?

Why not when it offers brilliant perks like these.

  • Comes with better mobile and desktop application support.
  • Application packages are smaller and efficient.
  • CLI prompts help you make decisions and code faster.
  • Angular 7 now features budget bundle. It warns when application exceeds the default size
  • Fast rendering of large lists with virtual scrolling
  • Upgrade takes less than 10 minutes for most of the apps.

Things that were further improved with the latest incremental update Angular 7.1

  • A bug fix to the Ivy compiler so it now can generate inputs and aliases properly. The compiler had been generating an outdated input property format.
  • Also in the compiler, a bug fix generates a relative path only in summary file errors.
  • Previously, errors in the summary file included absolute file names.
  • The compiler now can mark an InvokeFunctionExpr as pure.
  • For the core of the framework, a static dependency to @angular/compiler has been removed from @angular/core.
  • A regression in the router has been fixed in which the navigateByUrl promise did not resolve on CanLoad failure.
  • For service workers, typing has been added to the public API guard and lint errors have been fixed.

Planning an Angular 7 upgrade? Mind these prerequisites.

For apps that are running on Angular 6 & RxJS 6 use this command:

$ ng update @angular/cli @angular/core

And for the apps running Angular Material

$ ng update @angular/material

Upgrading Angular is a hassle-free process but more often than not version upgrades can mess your app’s current state. Upgrade failures are universal for every software so it is highly advised that you perform the upgrade with the help of an Angular expert. Speaking of which, you can get in touch with us.

Developing Custom Softwares, the Agile Way

Agile blog image 3

The dynamic business environment with rapid technological changes have resulted in subsequent changes in customer requirements. They now look forward to options which have an ability to deliver quick and better solutions. As a result, the web development companies long for such approaches which enables them deliver softwares accordingly. The companies turned to Agile Development approach which consists of Iterative and incremental approach for faster and better software development.

In sharp contrast to traditional software development practices, agile is all about teamwork, flexibility, periodic assessments, feedback integration, quick delivery and better products.

At Galaxy Weblinks, Agile development methodology remains a guiding principle for software development practices to offer unique deliveries and be a frontrunner. There exists some compelling reasons why, we choose to do so.

Let’s capture some advantages of this methodology:

Speed and Flexibility

Fast deliveries, regular iterations and flexibility remains the norm of the software development. With exhaustive project development and management strategies in place, Agile holds the prominence. It permits developers to manage and improve priorities at each phase and stage of project.

Customer Collaboration

One of the prime approaches Galaxy Weblinks believes in, is Customer Collaboration. There exists some good reasons behind it. One, it lets us understand the customer’s point of view at each step and second, it develops a strong understanding as to what the client requirements are and lets us visualise deliveries from their perspective. We seek inputs at each step from them to ensure that their requirements are met.

Customer Collaboration 1(1)

Our designers work in continuous collaboration with team members so that the customers feedback gets integrated at each iterations and the next one gets enhanced than previous.

Iterative and Incremental Development

Agile focuses on incremental and iterative development. Hence, the entire project gets broken down into iterations or sprints, at the end of which feedback is sought from client and reflecting transparency, customer orientation and scope for product improvements.

Improved Communication

Team member interactions and client collaborations are one of the key driving practices in Agile. With a channel of feedback in place and iterative cycles of development, the communication structure remains well defined and let exchange developers, clients and project manager’s view on projects fruitfully to carve out a refined product delivery.

Time to Market

Adopting Agile methodology lets team plan and deliver the iteration in a timely manner. The entire project phases – planning, coding & development, creation of rapid prototypes or delivery, all gets empanelled w.r.t. time frame. The clients doesn’t have to wait for the entire software to be developed. They get a basic framework or a prototype to assess operability and functionalities and suggest improvements if any. These minor alterations get integrated at the very same stage. Thus resulting in delivering a better, novel product in a faster manner.

Predictable Costs

The project under agile is divided in sprints with a duration. The cost of development gets better managed as the work to be performed by team is in a fixed schedule. With these, the client is better able to understand the tentative cost of each functionality/ feature.

Improved products

With high involvement of customers in project development, they get an opportunity to understand, interpret and give inputs at all stages. This opens a window of continuous improvement to make software developed a perfect fit, as per the business requirements. Thus, enabling an improved software/ application being developed

To conclude, Agile processes brings in focussed development, which lets deliver a tangible product, engaging all stakeholders at each step resulting in saving time and money with better business products for clients.

Galaxy Weblinks offers a custom software and web development solutions employing Agile. Contact us to find how we can improve your online business remarkably.