What will happen if I don’t migrate to GA4?

Google Analytics (GA) has been a go-to tool for collecting and analyzing website data and user behavior. With the launch of GA4, many people now have to decide whether to switch over or stay with Universal Analytics. This article will provide an in-depth overview of the potential repercussions of not switching to GA4. You will gain insight into the risks associated with this choice and its consequences.

Migrate to GA4

Why migrate to GA4?

The latest version of Google Analytics, GA4, was introduced in October 2020, and it is equipped with some exclusive features/benefits unavailable with Universal Analytics. These features include:

1. Enhanced User Analysis: GA4 gives you more accurate and in-depth insights into the behavior of your website visitors, allowing you to understand how they navigate and which pages they view.

2. Automatic Data Collection: With GA4, you don’t have to manually set up tracking codes to monitor user interactions on your website, like clicks, scrolls, and form submissions. It automatically collects this data for you.

3. Machine Learning Capabilities: GA4 utilizes machine learning algorithms to review your data and predict how users will act. This helps you make more educated decisions about your promotional tactics.

Risks and Consequences of not migrating to GA4

Failing to migrate to GA4 could have numerous consequences, such as

1. Limited Data Analysis: GA4 provides more detailed and accurate data, which helps to understand user behavior. Without GA4, you may not have access to new analysis tools, making it difficult to make effective decisions about your website or business.

2. Inability to Access New Features: You must upgrade to GA4 as many features are unavailable on Universal Analytics. This includes automated data collection, machine learning capabilities, and much more. You will benefit from all the advantages these extra features provide without migrating.

3. Loss of Data Access: Google has revealed that they will be phasing out Universal Analytics and will only provide technical assistance to those who still use it. If you switch over to using the GA4 version of Google Analytics, you could avoid a situation where your data and tracking information become inaccessible.

Conclusion

The switch to GA4 might appear intimidating, but its new functionalities and enhanced reporting make it worth considering. That being said, if you don’t migrate to GA4, your website will miss out on valuable data that can be used to optimize the user experience. Our team of experts at Galaxy Weblinks helps businesses like yours to make the transition of your data from existing Universal Analytics to GA4 easier and more efficient. With our help, you can rest assured that you will get all the essential insights and data.

To get started with us and to learn more about our GA4 migration service, get in touch with us today!

Things To Be Considered During Design Phase For Low Code App Development

Galaxy Low Code No Code Services

Low code solutions are all the rage these days, and their popularity as general social and technological phenomena is expected to rise. It simplifies and streamlines every application lifecycle stage, promoting ongoing connectivity by splitting the conventional IT and business boundaries. They are just as remarkable and successful as those developed by highly competent experts, even though they can be built in less time and effort.

As new technologies and features are introduced to close the gap between what someone with little to no coding abilities can do and what a full-fledged developer can do, the low code and no code solution design movement is resurgent.

According to McKinsey’s “The business value of design” study, businesses with a better user experience outperform their competitors in terms of revenue by a factor of two and shareholder returns by 21%. According to Gartner, more than 65% of application development activity will be carried out using low code platforms by 2024. This indicates that low code app development tools won’t go away, and the primary focus will be on demand for better design.

Design Challenges Of Low Code App Development

You are no longer limited by drawn-out development cycles thanks to the introduction of LCNC platforms. However, a team can face a few oft-cited design challenges during the design phase for low code development.

Improper Scalability and Reusability of UI Elements.

A low code platform might have numerous small UI components spread across several devices. And as to maintain a consistent end-user experience, even the slightest modifications to one element need to be replicated elsewhere, this leads to a design barrier.

Lack of Customization.

Each platform has a different set of customization options. While some low code no code platforms restrict editing options, others provide access to the source code. Similarly, some will let you create custom applications while others won’t. These limitations often hinder you from gaining that edge in your app.

Limited Integration Options.

Operational efficiency is the main objective of no code platforms. They must work on a core user experience and connect to older systems. It limits the ways that users can integrate. Additionally, the provider forbids third-party or internal system custom integrations.

Furthermore, managing APIs when integrating hundreds of systems is the most challenging element.

Things To Consider For Low Code Platforms During The Design Phase


1- Design for impact.

Regardless of your users’ desired solution, provide the one that best addresses their problems. By setting up a shared understanding and creating solutions, design thinking approaches can assist you in identifying unfulfilled requirements.

Therefore, compile the system design specification document that represents the software requirement specification (SRS document) from earlier phases.

Key Takeaway: Ensure your design solutions align with the problems at hand to provide exceptional customer outcomes that lead to the intended business objectives. Think about using the North Star method for goal setting to direct your planning and choices during the design process.

2- Develop a system document.

Creating a document that translates the specified low code no code platform guidelines could be extraordinarily valuable. To keep the team in sync and enable them to meet the rising demand for continuous delivery, it can be informative to specify which tools and services users could use on the platform, access permission for usage based on roles, unification of project-related data, and the keeping of all policies in one place. Additionally, people can carry out the entire project swiftly if they have all the relevant information. Expanding and enhancing digital workflows aims to combine business processes while eliminating the guesswork and maintaining team cohesion.

Key Takeaway: With the introduction of the system document, you are no longer bound to spend months interacting with an app production team. The goal is to efficiently complete the software development’s design phase while accelerating the app design and delivery.

3- Define your information architecture.

Using hierarchy manipulation throughout the designing phase is a great approach to demonstrate how the elements of your work interact, highlighting the most crucial components and detracting attention from others. These should be set as parameters to inform users of information and relevance. Having this outlined makes it simpler for the subsequent UI design stage for your team members to convert this architecture into semantic code that is simpler for assistive technology to understand.

Key Takeaway: The goal of information architecture in low code app development is to organize, structure, and classify content functionally and sustainably. The goal is to make it easier for users to access information and finish tasks.

4- Put Accessibility into Play.

If accessibility is essential to your business, you should consider it from the start. Fixing accessibility issues on already-existing websites requires more time and effort than starting from scratch with a fully accessible website. When accessibility is incorporated from the start, it maximizes the outcomes and uses fewer resources. It helps consider the diverse variety of customers that utilize your services and items.

Key Takeaway: Regardless of how big or small your project is, accessibility should be considered from the beginning if it is crucial to your business. This prompts you to consider the wide range of complex individuals utilizing our designs and code. It aids in ensuring that we don’t build any obstacles for them.

5- Conduct Design Reviews.

Sometimes all it takes to shift from mediocrity to excellence is a design review. Design reviews are carried out to ensure that the functional requirements, performance requirements, security requirements, etc., are met. The review looks into implementing certain features and analyzes a project feature or user flow prototype. It’s usually a good idea to incorporate diverse roles in the process. This lets you see your design from multiple angles and create a distinctive, organic, and intuitive end result.

Key Takeaway- It’s crucial to implement a successful design review process to get insightful feedback. With an advanced design review process like the Adalo app, your entire team can make faster and more informed decisions. Even the slightest ideas and suggestions can help to improve and simplify the user experience for everyone.

Wrapping It Up

The design stage in creating low code apps is crucial to successfully completing the software project. It yields one of the project’s two critical elements: The Design and The System. The second crucial component, the system, can only be built, practiced on, put into use, or operated with a detailed design.

The ultimate shape of the software product is substantially impacted by the quality decisions made during the design phase regarding development techniques, frameworks, configuration, implementation, software and hardware architecture, etc. Using the design checklist outlined above, you can develop enterprise-level, usable solutions that advance your business.

If you’re looking for qualified software designers and architects, Galaxy Weblinks can help. We streamline the process of offering practical answers to complex business problems.

How to migrate to Google Analytics 4: A step-by-step guide

Google Analytics 4 (GA4) is the latest version of Google Analytics, which was announced on October 14, 2020. It replaces the previous version, Universal Analytics. It includes new features such as enhanced machine learning, improved data collection and processing, and the ability to analyze cross-device and cross-platform user behavior.

Migrate to Google Analytics 4

GA4 was developed in response to the increasing complexity of the modern digital landscape, which includes a wide range of devices, platforms, and interaction types.

It was designed to provide a more comprehensive and accurate view of user behavior across all of these channels and help businesses better understand and engage with their customers.

Take a quick look at some key differences between Universal Analytics and GA4.

google analytics 4

Overall, GA4 represents a significant advancement in the capabilities of Google Analytics and is expected to become the primary version of the tool for businesses worldwide.

Steps you need to take for a successful migration to Google Analytics 4

In this step-by-step guide, we’ll walk you through the process of migrating from Universal Analytics to GA4.

Before we get started, it’s important to note that GA4 is a complete rewrite of Google Analytics, and as such, it requires a separate property in your Google Analytics account. This means you’ll be able to continue using your Universal Analytics property while you test out GA4 and make any necessary adjustments. With that said, let’s dive into the steps you need to take to migrate to GA4.

1. Set up a new GA4 property: The first step in migrating to GA4 is to create a new property in your Google Analytics account. To do this, log in to your account, click on the “Admin” tab, and then select “Create Property” from the menu on the right. Choose “Google Analytics 4” as the property type, and follow the prompts to complete the setup process.

2. Install the GA4 tracking code: Next, you’ll need to install the GA4 tracking code on your website. This code is similar to the tracking code used in Universal Analytics, but it includes some additional parameters that are specific to GA4. You can find the tracking code in the “Tracking Info” section of your new GA4 property.

3. Configure your events and parameters: In GA4, data is collected and analyzed using events and parameters. An event is a specific action taken by a user on your website, such as clicking a button or making a purchase. Parameters are additional pieces of information that can be associated with an event, such as the value of a purchase or the category of a product. You’ll need to configure your events and parameters in GA4 to ensure you’re collecting the data you need.

4. Set up your conversion goals: Conversion goals are specific actions you want users to take on your website, such as making a purchase or signing up for a newsletter. You can set up conversion goals in GA4 using the “Goals” feature in the “Admin” tab of your property.

5. Test and verify your setup: Before you entirely switch over to GA4, it’s a good idea to test your tracking code and verify that it’s working correctly. You can use the “Realtime” report in GA4 to see if data is being collected and reported in nearly real-time. You should also check that your events and parameters are being collected and processed correctly.

6. Migrate your data: Once you’ve verified that your GA4 setup is working correctly, you can begin the process of migrating your data from your previous analytics tool. This can typically be done using the “Import” feature in GA4, which allows you to import data from various sources. Be sure to thoroughly test your data after the migration to ensure everything has been transferred correctly.

7. Turn off your previous analytics tool: Once you’ve successfully migrated all of your data to GA4 and verified that everything is working correctly, you can turn off your previous analytics tool and begin using GA4 as your primary analytics solution. Be sure to double-check that all of your tracking code has been removed from your website, and consider archiving any old analytics data that you no longer need.

By following these steps, you should be able to successfully migrate to Google Analytics 4 and begin taking advantage of its new features and capabilities.

Conclusion

Google Analytics 4 can make all the difference in managing your organizational digital analytics. From setup assistance, data migration, and ongoing training, you can rely on our experts for all your needs. Contact our certified Analytics expert for a free consultation today – we’ll be happy to talk!

Why you need to switch to Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. It was released in October 2020 and is the successor to the previous version, Universal Analytics.

Google-Analytics-4

One of the main differences between GA4 and Universal Analytics is that GA4 is designed to be more closely integrated with other Google products, such as Google Ads, and to make it easier for users to get a complete view of their customers across different devices and channels. GA4 also includes new features such as automatic event tracking and setting up audiences based on user behavior.

Why is GA4 necessary?

Google Analytics 4 (GA4) is a new version of Google Analytics that was designed to better meet the needs of modern businesses and organizations. It includes several new features and capabilities that are not available in earlier versions of the product, such as:

  • Enhanced user privacy controls: GA4 includes more robust rules for managing user data and protecting user privacy, including the ability to automatically delete user data after a specified time period.
  • Improved data collection and analysis: GA4 uses machine learning algorithms to better understand user behavior and provide more accurate and detailed insights about how users interact with websites and apps.
  • Enhanced integration with other Google products: GA4 integrates more seamlessly with other Google products, such as Google Ads and Google BigQuery, making it easier to use data from multiple sources to inform marketing and business strategy.

Overall, GA4 is intended to provide businesses and organizations with a more comprehensive and powerful tool for understanding and engaging with their customers.

Benefits/Advantages of GA4

  • Customizable Interface

Google Analytics 4 has a more intuitive and customizable interface than ever before – which addresses some of the previous pain points Google Analytics users have faced.

You can now easily customize the timeframe of your data reports, making the tool more enjoyable to use. Plus, you can access important data with just a quick glance.

  • Control Over Custom Reporting

Google Analytics 4 is a powerful tool that focuses on custom reporting. And better yet, it allows you to quickly view any data of your choice and make decisions in an efficient manner!

Universal Analytics was challenging to work with before, but that’s all in the past. You can create custom reports and precise, insightful data visualizations that make it easier to understand your users in more detail.

  • Detailed Reporting

Google Analytics 4 is also capable of providing more detailed data. Allowing you to see the type of traffic that’s been coming in for the last few days, weeks, or months.

This new data model introduced by Google Analytics 4 is inspiring and has made it easier to work on reports. You can customize your events to fit your brand or business needs. For instance, you might want them to represent a specific user action that you would like to analyze, or perhaps you could use them as a means of differentiating one set of users from another.

GA4 Dashboard
  • Better Real-Time Data

There are some improvements in Google Analytics 4 that Universal Analytics doesn’t have. For example, it offers real-time reports to see what users do as they interact with your site. You can even see individual user actions!

With DebugView in Google Analytics, 4 allows checking the incoming data at a more granular level.

  • New Automatic Tracking

Google Analytics 4 has made some exciting changes, including a more robust and easier-to-use Enhanced Measurement feature. This feature automatically tracks how much time people spend on a page and how many outbound links they click. This is a powerful tool to increase engagement with your website.

Because of this, custom campaign tracking is not needed. And the actions are automatically tracked for you.

  • More Effective Data Exporting

You will get much more data with Google Analytics 4 and can export that data more effectively. Having access to more detailed and more personalized data means you’ll be able to get more in-depth data that are tailored specifically for your needs, plus much more data per export.

On top of all this, you could even send your data to Google BigQuery if you want to be in total control of the data you collect.

Conclusion

With real-time insights, machine learning, and cross-device tracking, GA4 offers various advanced features that can help you better understand your customers and optimize your marketing efforts. Plus, with Universal Analytics set to be retired in July 2023, now is the perfect time to make the switch.

Whether you need help with setup, data migration, or ongoing support and training, our team of experts has you covered. Don’t miss out on the benefits of GA4 – contact our certified analytics expert for a free consultation today!