9 Reasons Why you Should Not Accept Auto Update of Google for GA4

Reasons Why you Should Not Accept Auto Update of Google for GA4

Are you aware of the auto-update functionality of GA4?

Before you consider clicking that button, you need to understand the risks involved. Yes, there are risks. GA4 is different from UA in several aspects, especially in the way it is configured.

It is important to carefully weigh the risks and benefits of auto-updating versus conducting a manual migration to ensure accurate and reliable data. When it comes to websites that require multiple attributions and tracking parameters, it is highly recommended to opt for manual migration rather than depending on an automatic upgrade to ensure data capturing operates without interruptions.

Why Choose Manual GA4 Migration Over Auto-Update?

It’s better to do a manual migration when upgrading to GA4 rather than an automatic update because you have more control over the process. This means you can make sure all your data gets transferred accurately and you don’t lose any important information.

Manual migration also lets you customize GA4 to fit your specific business needs, giving you better insights. It also reduces data discrepancies that can happen during an automatic migration, so it’s easier to compare data across both platforms.

A recent survey found that 30% of businesses that did an automatic update had these issues.

Learning how to manually migrate to GA4 can also help you understand the platform better and what it can do. Doing it this way can help minimize the risks of having data discrepancies and problems with data quality. 

Benefits Of Choosing Manual Migration Over Auto Update

Manual GA4 migration provides a more accurate, customizable, and informative experience compared to automated migration. Here are 9 benefits for you to understand why exactly Manual GA4 migration is essential over auto-update:

  1. Accurate Mapping of Existing Metrics

UA and GA4 are different in several aspects, especially when it comes to certain properties like views. 

Existing properties of UA cannot be completely mapped to GA4 automatically. With manual migration, it is possible to ensure that the required metrics are obtained by using the tracking and reporting mechanism provided in GA4.

  1. Preservation of Custom Tracking Code and Implementation

While GA4 provides enhanced reporting and tracking as compared to UA, custom configuration is always required to track specific events. 

For example, if you have an eCommerce site, then you would want a breakdown of user interactions at different stages to optimize the user journey. 

Manual migration gives an opportunity to configure custom tracking based on key business objectives..

  1. Better Handling of Cross-Domain Tracking and Subdomain Tracking

With GA4, it is possible to get a consolidated reporting for domains and subdomains with better accuracy. 

The data is pulled into the central repository and presented via new reporting metrics which give better indication of user acquisition, behavior, engagement, and retention. 

With manual migration, it is easier to ensure proper setup of cross domain and subdomain tracking.

  1. Ability to Define Custom User Properties and Audiences

With GA4, it is possible to define custom user properties that will help in creating different audience segments. 

Not only are these segments useful for analysis, but also for initiating retargeting campaigns for re-engaging with users. 

Custom property creation and configuration is usually not possible with automatic updates as the process involves mapping existing configurations in the new environment. 

  1. Migration of Data from Multiple Sources and Platforms

The biggest change with GA4 is its ability to acquire metrics from multiple platforms (web and mobile), and provide a blended view of data that helps to understand user interaction and user journey better. 

Overall, this is crucial for understanding the engagement of target users with the brand through the available digital assets. If a particular brand had separate analytics for the website and mobile platforms, automatic update will not ensure collective tracking setup on GA4.

  1. Implementation of Proper Data Governance and Privacy Settings

Over the last few years, data privacy and consent have gained significance, especially when it comes to acquiring metrics. 

With GA4, the implementation of data governance and privacy settings is easier, especially when it comes to monitoring multi-platform analytics. Manual migration ensures that the configuration is done in keeping with the applicable compliances and policies.

  1. Preservation of Data Retention Policies and Data Deletion Settings

Google Analytics provides the option to define the retention time for data that is tracked by the system.

This option is driven by rules or policies that allow auto-deletion of data after a specific time duration. With the auto-update feature, the existing settings will be carried forward.

However, there is a possibility of setting up a new configuration based on the capabilities of GA4. With manual migration, you can ensure that the data deletion protocols are configured as per your business requirements (current and projected).

  1. Better Alignment of Data Collection and Reporting with Business Goals

Whether it be GA4 or UA, the eventual outcome is alignment of data collection and business goals to help key stakeholders make informed decisions. 

Automatic updates to GA4 will not be sufficient in aligning things with the current as well as project goals of the business. 

This is why it is important to get the migration done by an expert who can understand the metrics required by you and configure the relevant properties to obtain the data.

  1. Implementation of Proper Data Validation and Quality Control Checks

The GA4 auto-update is provided with the intention of assisting business owners migrate quickly to the new analytics environment without losing data. However, this does not guarantee data validation. 

It is possible that due to changes in the way GA4 is set up, some data may not come through as intended. With manual migration, you can be assured of validated and tested data collection which is usually done by the person or team undertaking the end to end migration of the analytics tool.

How Does Manual Migration Impact Reporting?

If you have a simple website that uses only the basic or standard parameters of data collection, then it really doesn’t matter whether you opt for manual or automated update. However, even if you have a single custom tracking implemented in the tool, it is important to proceed with manual migration.

Manual migration ensures:

  • Preservation of existing tracking parameters
  • Alignment of data collection with current and projected business goals
  • Setting up of custom tracking events in keeping with the capabilities of the new GA4 tool
  • Setting up for multi-platform and cross-domain tracking for unified reporting
  • Ability to get enhanced tracking metrics and insights that can help in making data driven decisions
  • Assisting in the identification of key areas which require optimization to ensure business progress.

Most importantly, the manual migration process allows the entire configuration to be validated based on different tests that are conducted for all applicable scenarios. This is really crucial for ensuring uninterrupted tracking of data as you move from UA to GA4. 

Moreover, with manual migration, you will usually get the option to get a documented backup of the historical UA data that can be stored and used as required. 

While this data cannot be integrated into GA4, it is definitely important from a business perspective to be able to evaluate past trends and prepare future forecasts. 

Is GA4 Migration Only About Adding The New Code?

Well, at the very basic level, the migration does involve replacing the analytics code. But that will not guarantee proper tracking of required metrics. So, GA4 migration is not only about adding the new code, but also about ensuring that it works as per expectations. 

The analytics team at Galaxy has been helping businesses like you migrate from their current analytics tool to GA4. As you read this, 150+ websites have already made a hassle-free migration to the new tool and have received the complete backup of their historical data.

If you are still unsure about clicking the auto-update button or negotiating with the right vendor to help you migrate to GA4, feel free to book a free consultation with our expert to know which option would be a better fit for your business.

10 Tips For Ensuring The Security Of Your Custom Software Solution

One of the most high-profile security breaches in recent years was the Zoom incident in 2020, where personal information of over 2.5 million users was found to be for sale on the dark web due to a vulnerability in the software.

In the same year, Microsoft disclosed that it had suffered a data breach that exposed the personal information of 250 million user service records. The breach was caused by a misconfigured database in one of its customer service systems.

According to a report by Ponemon Institute, the average cost of a data breach is $3.86 million, which includes costs such as business disruption, lost revenue, and legal fees.

Whether it is a custom software or standard software, solutions are prone to security issues, but cost and brand elements can impact the level of security measures implemented. It is crucial for businesses to understand the potential security risks of custom software solution and take appropriate measures to prevent such incidents.

Types of Security Issues In Custom Software Solution

Security issues are not restricted to only malware attacks and viruses, there are other issues equally more critical in nature. Here are some of the most common types of security issues faced by custom software solution:

01. Authentication and Access Control Issues

List of issues:

  • Weak authentication and access control policies
  • Insufficient encryption and protection of sensitive data
  • Inadequate employee training and awareness

Example:
In 2013, Target Corporation, a major US-based retailer, experienced a massive data breach that compromised the personal and financial information of up to 110 million customers. The breach was initiated through a third-party vendor’s compromised credentials and allowed hackers to access Target’s payment systems for several weeks undetected.

Impact:
The breach resulted in significant financial losses, damage to Target’s brand reputation, and lawsuits from affected customers. The incident also highlighted the importance of third-party risk management and the need for strong authentication and access controls in retail businesses.

Cost:
The total cost of the Target data breach was estimated at $202 million, including legal settlements, fines, and other expenses.

02. Data Breaches & Data Loss

List of issues:

  • Insufficient data backup and recovery procedures
  • Human error or negligence in handling data
  • Hardware or software failures

Example:
In 2012, the Knight Capital Group, a US-based financial services firm, suffered a data loss incident due to a software malfunction. The malfunction caused the company’s algorithmic trading system to purchase large volumes of stocks at inflated prices, leading to a loss of over $440 million in less than an hour.

Impact:
The data loss incident led to significant financial losses, damage to the company’s reputation, and a drop in its stock value. It also highlighted the importance of proper testing and monitoring of software systems in the financial industry.

Cost:
The total cost of the Knight Capital Group data loss incident was estimated at $460 million, including trading losses, regulatory fines, and other expenses.

03. Malware & Viruses

List of issues:

  • Infection with viruses and malware
  • Lack of system updates and patches
  • Insufficient antivirus and security measures

Example:
In 2019, the Monroe County School District in Florida, USA, experienced a virus attack that impacted the district’s computer network and forced the schools to shut down for several days. The virus was initially introduced through a phishing email and led to the loss of critical data and disruption of normal operations.

Impact:
The virus attack led to disruptions in the delivery of education services, including cancellations of classes and delays in grading and reporting. It also caused financial losses due to the cost of recovery efforts and legal fees.

Cost:
The total cost of the virus attack was estimated at $600,000, including expenses for IT recovery, forensic analysis, and additional cybersecurity measures.

04. Insecure Coding Practices

List of issues:

  • Lack of security testing in software development process
  • Vulnerabilities in code due to poor coding practices
  • Inadequate code review and testing by third-party vendors

Example:
In 2015, Fiat Chrysler Automobiles (FCA) recalled 1.4 million vehicles after it was discovered that a security flaw in the car’s software could allow hackers to take control of the vehicle remotely. The flaw was due to poor coding practices and lack of proper security testing during the custom software development process.

Impact:
The insecure coding incident led to significant damage to the company’s reputation, a drop in its stock price, and potential safety hazards for drivers and passengers. It also highlighted the importance of secure coding practices and third-party vendor management in the automotive industry.

Cost:
The total cost of the FCA recall was estimated at $105 million, including expenses for vehicle repairs, legal fees, and other costs associated with the incident.

05. Insufficient Encryption

List of issues:

  • Lack of appropriate encryption techniques for sensitive data
  • Insufficient protection of data in transit or at rest
  • Insufficient security measures for online banking transactions

Example:
In 2014, JPMorgan Chase, one of the largest banks in the United States, experienced a data breach that impacted the personal information of 76 million households and 7 million small businesses. The breach was due to insufficient encryption of sensitive data and inadequate security measures for online banking transactions.

Impact:
The data breach led to significant damage to the bank’s reputation, a drop in its stock price, and potential financial losses for affected customers. It also highlighted the importance of strong encryption practices and cybersecurity measures in the banking industry.

Cost:
The total cost of the JPMorgan Chase data breach was estimated at $575 million,

What Security Issues Businesses Ignore In The Initial Stage Of Developing A Custom Software Solution?

When developing custom solutions, businesses often overlook or underestimate the importance of ensuring proper security measures in place for a long run. As they move forward with the custom software product development, the unattended and overlooked security aspects impact the functioning of the solution. This can lead to serious security issues that may not be discovered until it’s too late.

01. Input Validation

If a website fails to clean user input or doesn’t check the data type, it can be very important because it can lead to attacks.

Impact: These attacks can cause problems and allow unauthorized people to access the website or sensitive data.

02. Unencrypted Data Storage

Businesses might ignore data encryption during the initial stages, leaving data vulnerable to theft or unauthorized access in case of a security breach.

Impact: It can lead to loss of confidential data, breaches of security and privacy, regulatory fines, and financial harm.

03. Error Handling and Logging

Both are necessary to identify and fix security incidents. Clear error messages and sufficient logging can make incident response faster and more effective.

Impact: It can result in more significant damage to the business, such as financial loss, reputational damage, and loss of user trust.

04. Third-Party Support

Using vulnerable components and not updating third-party libraries can be of medium importance.

Impact: It introduces vulnerabilities and makes it hard to patch them, risking the website or application being compromised.

05. Secure Configurations

Insecure default settings and unused services or ports that aren’t disabled can be of low to medium importance.

Impact: It increases risk at the attack surface and potentially allows unauthorized access to sensitive data and resources.

Note: The importance levels assigned to each security issue may vary depending on the specific context of the custom solution. It is important to conduct a thorough security assessment to identify all potential risks and vulnerabilities, and prioritize remediation efforts accordingly.

10 Tips For Securing Custom Software Solution

Here are 10 essential security tips for businesses to ensure their custom software solutions’ security.

01. Use Secure Development Practices

  • Task: Implement secure coding practices and use security testing tools
  • Importance: High
  • Implementation: Conduct code reviews for security issues and implement it from the planning stage to the deployment stage.

02. Implement Access Controls

  • Task: Restrict access to sensitive information and systems
  • Importance: Medium
  • Implementation: Access controls such as two-factor authentication and role-based access control to test and validate the controls to ensure they are working effectively.

03. Backup Data

  • Task: Regular backups of data
  • Importance: High
  • Implementation: Use an automated backup system to regularly save copies of important data to secure off-site locations. This ensures that important data is not lost due to hardware failure, cyberattacks, or other unforeseen events.

04. Implement Network Security

  • Task: Secure network devices and connections
  • Importance: High
  • Implementation: Assess the network, select and configure appropriate tools like firewalls and VPNs, and test and update the security measures to ensure their effectiveness.

05. Conduct Regular Security Assessments

  • Task: Evaluate custom solutions for vulnerabilities
  • Importance: High
  • Implementation: Conduct regular security assessments, identify the scope and goals, select appropriate testing tools and methods, analyze the results, and create a plan to address any issues found.

06. Use Secure Third-Party Services

  • Task: Vet and monitor third-party services for security
  • Importance: Medium
  • Implementation: Perform due diligence to assess risks, establish a risk management process, monitor security practices, and create a contingency plan in case of any incidents.

07. Implement User Training and Awareness Programs

  • Task: Educate employees about cybersecurity risks and best practices
  • Importance: High
  • Implementation: Improve cybersecurity, implement a cybersecurity awareness program and conduct training to educate employees on best security practices and potential threats.

08. Implement Disaster Recovery and Business Continuity Plans

  • Task: Prepare for and respond to cyber incidents
  • Importance: High
  • Implementation: Develop and test disaster recovery and business continuity plans by identifying critical systems, testing the plan, and updating as necessary.

09. Conduct Regular Security Audits

  • Task: Regular security audit
  • Importance: High
  • Implementation: Hire a professional security firm to perform a thorough audit and provide you with actionable insights

10. Implement Latest Security Measures

  • Task: Keep solution up to date with the latest security patches and updates
  • Importance: High
  • Implementation: Regularly check and install updates and patches. Consider setting up automatic updates for added convenience and security

Auditing Security Issues

One of the most important steps in ensuring the security of your custom solution is conducting regular security audits. But how often should you conduct these audits, and what should they include?

What Should A Security Audit Include?

A thorough security audit should include a review of your software solution’s source code, configuration files, and network architecture. It should also include a review of your security policies and procedures, as well as any third-party software or services that you use.

01. Purpose Of Each Type Of Audit:

Risk Assessment

This type of audit is designed to identify vulnerabilities in your software solution, such as weak passwords or unsecured ports. The purpose of a vulnerability assessment is to help you proactively address these vulnerabilities before they are exploited by attackers.

Identify Security Flaws

By conducting a thorough check-up of your software solution, you can identify any potential weaknesses that could make it vulnerable to cyber attacks, this process is known as penetration testing. This is a way to test your software’s security by simulating an attack to see how it would hold up against a real-world threat. By doing so, you can ensure that your software is as secure as possible and protect your users’ data.

How Often You Should Audit Security Issues?

The frequency of security audits will depend on various factors such as the size of your organization, the complexity of your software solution, and the level of risk associated with your business.

As a general rule, it’s recommended to conduct vulnerability assessments at least once a year, and penetration testing (identifying weaknesses) at least once every two years.

A Checklist For Businesses To Maintain Security For Custom Software Solutions

Here a checklist for businesses to implement and ensure their custom solutions remain secure:

Data Encryption:

  • Is sensitive information kept safe both when it’s stored and when it’s being sent?
  • Is the way it’s encrypted secure and strong?
  • Are the people in charge of the encryption key doing a good job?
  • Is there a backup plan in case something goes wrong?

Access Control:

  • Is the system only available to people who should have access to it?
  • Are the different types of users organized well and only allowed to do what they’re supposed to?
  • Is there a policy for passwords, and are they being kept safe?
  • Are login attempts limited to prevent unauthorized access?

Code Security:

  • Are programmers following good practices to make sure there aren’t any security issues in the code?
  • Are any issues that pop up being dealt with?
  • Are third-party tools being used safely?
  • Are updates to these tools being applied quickly?

Network Security:

  • Is the network set up so that only authorized people can access it?
  • Are there tools in place to monitor for any suspicious activity?
  • Is there a secure way to access the network remotely?
  • Is the network set up in a way that helps keep it safe?

Audit Logging and Monitoring:

  • Is there a way to track what’s happening on the system?
  • Are the logs being collected and checked regularly?
  • Is there a plan for dealing with any issues that do arise?
  • Is there a way to get notified about any potential problems in real time?

Physical Security:

  • Is the computer server being kept safe in a secure location?
  • Is there a plan in place for how to deal with problems that could damage the server?
  • Are backups being stored in a safe place?
  • Is the server kept cool so it doesn’t overheat?

Disaster Recovery:

  • Is there a plan in place to help the company recover if something goes wrong?
  • Are backups being taken regularly and tested?
  • Is there a way to restore data if something goes wrong?
  • Is there a plan for keeping backups safe and keeping them for the right amount of time?

Compliance and Regulation:

  • Is the software following all relevant laws and regulations?
  • Is sensitive information being kept safe in accordance with the law?
  • Is the company following any industry-specific regulations?

Build Trust & Confidence With Reliable Custom Solution

Custom software solution has become an integral part of businesses. It is imperative to maintain their security to safeguard sensitive information from cyber threats.

Galaxy provides custom software development services with top-notch security assistance to protect your user data. With regular security checkups, advanced development practices, and identifying the potential security risks, Galaxy ensures your business is safe from potential cyber attacks.

Contact Galaxy today to secure your custom software solution. Protect your business and your users with our advanced security development services.

How to Improve Overall Performance & Security For Any eCommerce Website In 2023

The eCommerce industry has seen remarkable growth in recent years, with global eCommerce sales reaching $4.9 trillion in 2021. However, as eCommerce businesses become more prevalent, they also become prime targets for cyber attacks, putting pressure on maintaining website performance and security.

In fact, according to a report by Security Magazine, eCommerce websites are a prime target for cybercriminals, accounting for 22% of all cyber attacks. This means that eCommerce businesses need to prioritize website security to protect their customers’ data.

But it’s not just security that eCommerce businesses need to worry about. Poor website performance can lead to lost revenue and dissatisfied customers. Even a one-second delay in page load times can reduce conversion rates by 7%.

Investing in regular eCommerce maintenance services, updates, and security measures is becoming more crucial than ever for eCommerce businesses to ensure they can maintain their market position and protect their customers’ data.

How To Detect Website Performance & Security Issues 

Regular audits can help you identify issues early and prepare the necessary adjustments. But with the combination of a few methods you can try to detect and address performance and security issues in your systems before they become serious problems, and ensure that your systems are optimized for performance and security.

Here are some ways for you to detect performance & security issues and how you can solve them: 

Code Profiling:

  • Recommended for: Performance optimization & identifying security vulnerabilities
  • Category: Performance audit 
  • Priority: High
  • Recommended Frequency: Regularly, especially after making significant changes to the codebase.
  • Impact: Identify performance bottlenecks, memory leaks and security vulnerabilities.
  • Popular Tools: JetBrains dotTrace, Visual Studio Profiler, and Eclipse MAT for Java.
  • Technical Proficiency Required: Yes, it requires technical expertise.

Security Scanning:

  • Recommended for: Ensuring compliance with security standards and regulations
  • Category: Security scanning and compliance
  • Priority: High
  • Recommended Frequency: Regularly, depending on the application’s risk profile and industry regulations.
  • Impact: Identify compliance gaps that result in data breaches, legal and financial consequences, and reputational damage.
  • Popular Tools: SonarQube, Veracode, and Checkmarx.
  • Technical Proficiency Required: Yes, it requires technical expertise.

System Monitoring: 

  • Recommended for: Detecting system errors, ensuring system uptime, and optimizing system performance
  • Category: Performance optimization
  • Priority: High
  • Recommended Frequency: Continuous monitoring, with regular analysis of system metrics and logs.
  • Impact: Helps to identify system errors, optimize system performance, and ensure system uptime and availability.
  • Popular Tools: Zabbix, and Prometheus, New Relic and Datadog for application performance monitoring (APM); ELK stack (Elasticsearch, Logstash, Kibana) for log
  • Technical Proficiency Required: Yes, it requires technical expertise.

User Behavior Analysis: 

  • Recommended for: Improving user experience, optimizing marketing strategies, and identifying user trends
  • Category: Performance optimization
  • Priority: Medium – High
  • Recommended Frequency: Regularly, depending on the frequency of user interactions.
  • Impact: Understand user behavior patterns, identify areas of the application that need improvement, and optimize marketing strategies.
  • Popular Tools: Google Analytics, Mixpanel, and Amplitude. Salesforce and Hubspot for customer behavior analysis and Hootsuite and Sprout Social for social media behavior analysis. 
  • Technical Proficiency Required: Yes, it requires technical expertise.

Manual Audit: 

  • Recommended for: Security audit and compliance checks
  • Category: Security audit and compliance
  • Priority: High
  • Recommended Frequency: Periodically, depending on the application’s risk profile and industry regulations.
  • Impact: Helps identify security vulnerabilities and compliance gaps
  • Popular Tools: Manual audits are typically performed by security professionals with expertise in the relevant industry regulations and security best practices.
  • Technical Proficiency Required: Yes, it requires technical expertise.

User Report: 

  • Recommended for: User experience feedback, bug reports, and feature requests
  • Category: Security audit
  • Priority: Medium
  • Recommended Frequency: Regularly, depending on the frequency of user interactions with the application
  • Impact: Helps to identify user pain points, bugs, and feature requests to improve the application’s user experience.
  • Popular Tools: Google Analytics, Mixpanel, and Amplitude for web and mobile app analytics; CRM tools – Salesforce and Hubspot for behavior analysis and segmentation.
  • Technical Proficiency Required: No it doesn’t, it requires technical expertise.

Automated Testing: 

  • Recommended for: Ensuring software quality, improving development efficiency, and reducing testing costs
  • Category: Quality assurance and testing
  • Priority: High
  • Recommended Frequency: Continuous integration and testing throughout the software development life cycle.
  • Impact: Helps to ensure software quality, reduce testing costs, and improve development efficiency by identifying defects and bugs early in the development process.
  • Popular Tools: Selenium, Appium, and Cypress for web and mobile app testing

JUnit and TestNG for unit testing. Jenkins and Travis CI for continuous integration and testing

  • Technical Proficiency Required: Yes, it requires technical expertise.

Ways To Improve Website Performance: 

There are a few major factors that can significantly improve the performance of an eCommerce business website. Improving performance leads eCommerce businesses to increase conversions, revenue, and customer satisfaction. 

Here are some of them:

Optimize images: 

  • Task: Optimizing website images to improve website performance.
  • Priority: High.
  • Recommended Approach: Use a combination of image compression and resizing tools, and choose the right file format for each image.
  • Industry Standards: 2-3 seconds load time (source: Hubspot).
  • Impact on Performance: Increased website traffic, improved SEO and search engine rankings, and reduced bounce rates.

Use caching: 

  • Task: Configure caching on your website to improve website speed and reduce server load.
  • Priority: High
  • Recommended Approach: Use a combination of browser caching, server-side caching, and CDN caching.
  • Industry Standards: No specific industry standard, but the faster the website loads, the better.
  • Impact on Performance: Reduced server load and improved website scalability, increased website traffic, and improved user experience.

Minimize HTTP requests:

  • Task: Minimize HTTP requests to improve website performance by reducing the number of requests required to load a page.
  • Priority: High
  • Recommended Approach: Combine files and resources wherever possible, use CSS and JavaScript frameworks, and optimize images and videos.
  • Industry Standards: According to Yahoo, reducing the number of HTTP requests can reduce page load times by 20-50% (source: Yahoo Developer Network).
  • Impact on Performance: Improved website performance on slow network connections and mobile devices, improved user experience, and reduced server load.

Use a content delivery network (CDN): 

  • Task: Improve website performance by using a content delivery network (CDN) to distribute website content globally.
  • Priority: High
  • Recommended Approach: Choose a reliable CDN provider, optimize website content for distribution, and configure DNS settings correctly.
  • Industry Standards: CDNs can reduce page load times by up to 50% (source: Cloudflare).
  • Impact on Performance: Improved website availability and performance during peak traffic periods, reduced website downtime, and increased website traffic.

Ways To Improve Website Security: 

Conducting regular security audits can significantly improve the security of an eCommerce business website. By improving website security, eCommerce businesses can build trust with their customers and protect their sensitive information from attackers. Here are some of the major methods: 

Conduct regular security audits: 

  • Task: Identifying and assessing potential vulnerabilities, testing security controls, and developing a plan to remediate risks.
  • Priority: High
  • Recommended Approach: Engage a professional security firm or hire an experienced security professional to perform comprehensive security assessments and penetration testing.
  • Industry Standards: Follow established security frameworks and standards, such as the NIST Cybersecurity Framework or ISO/IEC 27001, to guide the security audit process and ensure compliance with regulatory requirements.
  • Impact on Performance: By ensuring that your website is secure, you can protect your business and customers from the increasingly sophisticated tactics used by cybercriminals.

Use SSL/TLS encryption: 

  • Task: Implement SSL/TLS encryption to secure data transfer between the server and the client.
  • Priority: High
  • Recommended Approach: Use reputable SSL/TLS certificates from trusted Certificate Authorities (CAs) and configure servers to use strong encryption protocols and cipher suites.
  • Industry Standards: SSL/TLS protocol versions and cipher suites are regularly updated, and industry standards are updated accordingly. The latest TLS 1.3 protocol is considered the most secure and recommended to use.
  • Impact on Security: Implementing SSL/TLS encryption ensures secure data transmission, protects sensitive information such as usernames, passwords, and credit card information from interception by attackers, and prevents man-in-the-middle attacks.

Use a web application firewall (WAF): 

  • Task: Protection against common web-based attacks such as cross-site scripting (XSS), SQL injection, and other vulnerabilities.
  • Priority: High
  • Recommended Approach: Configure the WAF to regularly update and maintain its ruleset to stay up-to-date with new attack techniques and vulnerabilities.
  • Industry Standards: The Open Web Application Security Project (OWASP) maintains a list of the top 10 web application security risks, which can serve as a guideline for selecting and configuring a WAF solution.
  • Impact on Security: Provide an additional layer of protection against web-based attacks, protecting against common vulnerabilities such as cross-site scripting (XSS), SQL injection, and other web-based attacks.

Regularly review third-party integrations: 

  • Task: Regularly review third-party integrations on your website to ensure they are secure and up-to-date.
  • Priority: This task is of high priority as third-party integrations can introduce vulnerabilities and weaknesses to your website’s security.
  • Recommended Approach: Monitor and assess third-party integrations regularly for security updates and permissions.
  • Impact on Security: Regularly reviewing third-party integrations can prevent security breaches and protect users from cyber threats.

Opportunity & Financial Cost of Ignoring Website Issues

It is important for businesses to regularly assess their performance and security measures and take proactive steps to mitigate these issues. Conducting regular audits and updates to their systems can help minimize these risks and ensure smooth operations. Here we have assessed the major performance and security elements you should consider:

Performance- 

  • Slow Loading Speed: 

Slow loading speed can lead to a significant loss of potential customers. According to Google, 53% of mobile users will leave a website that takes longer than three seconds to load.

Example: If an eCommerce website earns $10,000 per day and 53% of mobile users leave due to slow loading speed, the company could potentially lose $5,300 per day, resulting in a significant loss of revenue.

  • Poor User Experience:

Poor user experience can lead to decreased customer loyalty and missed opportunities. According to Adobe, 38% of users will stop engaging with a website if the layout is unattractive.

Example: If an online retailer has 10,000 visitors per day and 38% of them leave due to poor user experience, the company could potentially lose 3,800 customers per day, resulting in a significant loss of revenue.

  • Mobile Optimization:

Failure to optimize a website for mobile can lead to a significant loss of potential customers. According to a study by Statista, mobile devices accounted for 54.8% of global website traffic in 2021.

Example: If a website is not optimized for mobile and receives 100,000 visitors per month, the company could potentially lose 54,800 visitors, resulting in a significant loss of revenue.

Security

  • Data Breaches:

Ignoring website security vulnerabilities can lead to data breaches and financial losses. According to a study by IBM, the average cost of a data breach in 2020 was $3.86 million.

Example: In 2017, Equifax suffered a data breach that exposed the personal information of 143 million people. The company’s initial estimate of the financial impact was $600 million, which later rose to $1.4 billion.

  • Loss of Reputation:

Ignoring website security issues can lead to a loss of trust and reputation. According to a study by Edelman, 71% of consumers will stop using a brand if they perceive the brand as doing something unethical or illegal.

Example: In 2020, the video-conferencing app Zoom faced criticism for its security vulnerabilities, which led to a loss of trust and reputation among users and investors.

  • Legal Liability:

Ignoring website security issues can lead to legal liability and financial losses. According to a study by Ponemon Institute, the average cost of a data breach involving more than 50,000 records is $6.03 million, with an average cost of $146 per record.

Example: In 2020, the hotel chain Marriott was fined $123 million for a data breach that exposed the personal information of 339 million guests.

Get High-End Performance & Security Support

Neglecting website performance and security can lead to lost revenue, damage to reputation, and increased vulnerability to cyber attacks. However, investing in website maintenance and security can provide significant benefits, including improved customer satisfaction, increased revenue, and reduced risk of security breaches.

If you are an eCommerce business owner looking to improve your website performance and security, consider partnering with a trusted web development agency like Galaxy Weblinks. With years of experience in eCommerce maintenance services, Galaxy Weblinks can provide expert guidance and support for all your website maintenance and security needs. 

Contact us today to learn more about how we can help you with eCommerce maintenance services to maximum performance and security.

How Much Should You Invest In Monthly Website Maintenance?

website maintenance services

Are you compromising on quality to reduce website maintenance costs? Or perhaps you’re overspending on maintenance and wondering if there’s a way to cut it down? Well, we’ve got news for you – there’s a sweet spot in website maintenance, and it’s all about finding the balance between cost and quality.

But how much should you be investing in monthly maintenance to strike that perfect balance? 

On average, businesses should aim to invest at least 5-10% of their website development budget into monthly maintenance, which results in improving your search engine rankings by up to 30%.

So, if you’re wondering how to optimize your website maintenance without compromising on quality or overspending on website maintenance services, we’ve got you covered. Let’s find that sweet spot together and keep your website running smoothly for years to come.

How To Calculate The Cost Of Website Maintenance?

Let’s say you run an e-commerce store using the Shopify platform, and you need to maintain the website on a monthly basis. Let’s take a sample metrics to understand the cost better

Factors affecting maintenance cost for e-commerce website: 

  • No. of hours required 
  • Platform expenses
  • Cost of domain expertise

Let’s take an example to understand the cost calculation with the help of some assumed data.

Average maintenance time required in a month: 9 to 12 hours

Minimum Expense: Maintenance Cost for 9 hours per month

Maintenance time per month (T) = 9 hours

Hourly rate for maintenance (R) = $100 per hour

Domain expertise cost = D

Platform expenses = P

The domain expertise cost can be calculated as:

D = T x R

D = 9 x $100

D = $900 per month

Then, the total monthly website maintenance cost can be calculated as:

Total cost = Domain expertise cost + Platform expenses


Assuming the monthly platform cost is $229

Total cost = D + P


Total cost = $900 + $229

Total monthly website maintenance cost  = $1129

——————————————————————————————————————–

Maximum Expense: Maintenance Cost for 12 hours per month

Maintenance time per month (T) = 12 hours

Hourly rate for maintenance (R) = $100 per hour

Domain expertise cost = D

Platform expenses = P

The domain expertise cost can be calculated as:

D = T x R

D = 12 x $100

D = $1200 per month

Then, the total monthly website maintenance cost can be calculated as:

Total cost = Domain expertise cost + Platform expenses


Assuming the monthly platform cost is $229

Total cost = D + P


Total cost = $1200 + $229

Total monthly website maintenance cost  = $1429

Based on the above calculations, we can conclude that the minimum maintenance cost per month would be $1129 and the maximum would be $1429. If you are paying more, then you need to look into resource and task allocation in addition to checking the technology integration for your website.


If you are paying less than the minimum limit, then you should at least consider looking into the details of the maintenance activities and the overall website performance to rule out the possibility of ignored issues.

Factors That Affect the Cost of Website Maintenance

People commonly associate website maintenance costs to be solely attributed to the number of hours required to get the work done. However, there are other factors like the complexity of the issue, the technical expertise required, the priority of the task, etc. It is recommended to take all applicable factors into consideration when calculating or understanding the maintenance cost for your website.

  • Frequency Of Maintenance Issues

The frequency of maintenance issues can have a significant impact on the cost of website maintenance. 

A report by GoDaddy found that small business owners spend an average of 5 hours per month on website maintenance, but this can vary depending on the complexity of the website and the frequency of updates required. 

For instance, a website that requires daily updates and monitoring will have a higher maintenance cost than a website that only needs updates once a month.

  • Extent of Manual Effort Required

The amount of manual effort required for maintenance tasks can also impact the cost of website maintenance. 

A study by HubSpot found that small business owners spend an average of 2-5 hours per week on website updates, which can include tasks such as creating new pages, updating content, and testing website functionality. 

Websites that require more extensive manual effort, such as custom coding or design changes, will have a higher maintenance cost.

  • Technology Relevance

Outdated technology can also impact the cost of website maintenance. A survey by W3Techs found that only 2.5% of websites still use Flash technology, which is no longer supported by major web browsers. 

Websites that use outdated technology may require additional maintenance to remain compatible with newer web browsers, which can increase the maintenance cost.

  • High Maintenance Requirement for The Platform

Websites with high maintenance requirements may also have limitations due to their current technology. 

For example, a website with complex integrations or customizations may require more maintenance, which can be costly. In some cases, it may be more cost-effective to invest in newer technology that is easier to maintain in the long run.

website maintenance services

Recommended Strategies By Experience Website Developers For Reducing Website Maintenance Cost

Yes, it is possible to reduce website maintenance costs by assessing the efficiency of current maintenance practices and exploring technological upgrades. By optimizing current website maintenance services and adopting new technologies, businesses can improve the effectiveness of their maintenance efforts while reducing costs.

Maximizing Efficiency

One way to reduce website maintenance costs is to ensure that maintenance tasks are being performed efficiently. 

  1. Regularly Update Website Software

Keeping website software up to date is crucial for maintaining website security and performance. 

By regularly updating website software, businesses can reduce the risk of security breaches and minimize the need for manual maintenance tasks. For example, updating to the latest version of WordPress or a website theme can provide bug fixes, security updates, and improved performance.

  1. Outsource Website Maintenance 

Outsourcing website maintenance services to a third-party provider can be a cost-effective solution for small businesses that don’t have the resources to hire in-house staff. 

According to a survey by Clutch, the average cost of outsourced website maintenance is $100-$149 per hour. Outsourcing can provide access to specialized expertise and resources without the need to hire new staff or purchase new tools.

Technology Upgrades

Another way to reduce website maintenance costs is to explore technological upgrades as newer technologies may also offer additional features and functionalities that can help reduce the need for manual maintenance tasks.

  1. Adopt automation Tools

Investing in automation tools can help reduce the time and effort required for routine maintenance tasks. 

For example, tools like Jetpack, UpdraftPlus, and WP-Optimize can automate tasks like backups, updates, and optimization, which can significantly reduce manual effort and lower costs.

  1. Use A Reliable Hosting Provider

Choosing a reliable hosting provider can help reduce maintenance costs and prevent unexpected downtime. 

According to a study by the Hosting Tribunal, 1 hour of downtime can cost businesses anywhere from $10,000 to $1 million, depending on the size of the company and the industry. By choosing a reliable hosting provider, businesses can minimize the risk of downtime and reduce associated costs.

By implementing these cost-saving measures, businesses can improve their website performance and functionality while freeing up resources to focus on other aspects of their business.

Achieve Higher Conversion Rate, User Retention, & Performance with Professional Website Maintenance Services

It can be a daunting task for businesses to manage maintenance needs in-house, and outsourcing to the wrong provider can result in higher costs and lower-quality services. 

By partnering with a trusted and experienced website maintenance service provider like Galaxy Weblinks, you can ensure that your website is always optimized for performance, security, and functionality. 

Our team ensures on-time resolution of issues with proactive audits to prevent minor problems from becoming major obstacles. We have also advised our clients on the best technology to reduce maintenance requirements and also scale their businesses sustainably.
Get an in-depth website audit and website maintenance services costs to ensure a high-performing website.

The benefits of using Webflow for your business website

The benefits of using Webflow for your business website

Don’t judge a book by its cover.

The popular saying is applicable to books for sure, but websites? Not so much. 

Websites deal with the most extreme level of snap judgments. One that quickly influences the perceptions of credibility. It takes somewhat around 50 milliseconds (0.05 seconds) for users to form an opinion about your website—whether they like it or not, whether they want to stay or leave.

In today’s digital age, having a user-friendly and visually appealing website is critical for any business looking to succeed in the online space. It serves as the online storefront for your brand, providing potential customers with information about your products or services, and acts as a platform for online transactions. 

In our years of experience, we have seen companies struggling to create a website that accurately reflects their brand’s vision and values. Plus, problems like limited customization options, high costs, and poor website performance make it challenging for them to stand out from their competitors. 

Webflow, with over 3.5 million users, creates a website that looks great, loads fast, and works on any device. At present there are approximately 400,000 Webflow websites which are live globally.

While there are many web design platform options for you to choose from, in this article, we will be highlighting the benefits of using Webflow for your business website. 

First of all, what is Webflow?

A lot of you who have landed here might already know about it, but for those of you who haven’t, well, read on. 

Webflow is a web design and development platform that allows users to design and build websites without coding. It’s a drag-and-drop interface that enables you to create and customize your website’s layout, content, and functionality. It has gained massive popularity in recent years with a growth rate of 79% over the past year, attracting both small business owners and large corporations. 

Now that we have established the popularity and potential of Webflow let’s dive into some of its advantages.

Benefits of using Webflow for your business website

Benefits of using Webflow for your business website
  1. Ease of use

One of the primary benefits of using Webflow is its user-friendly interface. You don’t need to know how to code or have any technical experience to use it. The drag-and-drop functionality allows you to create and edit content quickly, making the website development process more accessible and efficient.

Moreover, Webflow provides various templates and pre-designed components, such as navigation bars and forms, that you can easily add to your website. You can customize them to match your brand’s style and color scheme, ensuring consistency across your online presence.

  1. Customizability

While Webflow offers templates and pre-designed components, you’re not limited to using them. You have complete control over your website’s design and functionality, allowing you to create a unique online presence that reflects your brand’s identity.

Webflow provides a vast array of design and customization options, including typography, color, layout, animations, and interactions. You can create complex designs, such as parallax scrolling and hover effects, without needing to write code.

Furthermore, Webflow allows you to integrate with third-party applications, such as Google Analytics and Mailchimp. You can also add custom code snippets to your website, giving you even more flexibility in terms of design and functionality.

  1. Responsiveness

In today’s digital landscape, having a mobile-responsive website is crucial. According to a study by Google, 74% of users are more likely to return to mobile-friendly websites. Webflow’s responsive design feature allows you to create a website that looks great on all devices, from desktops to smartphones.

Webflow’s responsive design is based on the concept of breakpoints. You can define different breakpoints for different device sizes, allowing you to create custom designs for each device type. This feature ensures that your website looks great and functions correctly, regardless of your customers’ device.

  1. SEO-friendliness

Search engine optimization (SEO) is a critical aspect of website development. It helps improve your website’s visibility on search engines, increasing the likelihood of attracting organic traffic. Webflow provides several SEO features, such as customizable meta titles and descriptions, alt tags for images, and clean code structure.

Webflow also automatically generates a sitemap for your website, making it easier for search engines to crawl and index your site’s pages. Additionally, you can easily integrate your website with Google Analytics and Google Search Console, allowing you to track your website’s performance and optimize it for search engines.

  1. Fast loading speed

Website loading speed is a crucial factor in user experience. According to a study by Google, the average mobile website takes 15.3 seconds to load, which can significantly impact user engagement and conversion rates. Webflow’s hosting service uses a content delivery network (CDN) that ensures fast loading speeds for your website.

How Webflow can help you create an ideal website

Webflow can help you create modern and responsive websites in minutes without writing a single line of code. It makes managing your website’s content easy without relying on a third-party content management system. With Webflow’s built-in CMS, you can easily add and update your website’s content without hiring a developer. 

In conclusion

Webflow is an excellent platform for service businesses for all of the aforementioned reasons. To summarize, firstly, it is extremely user-friendly and easy to use, even for those without experience in web design. Secondly, it is very affordable, especially compared to other market platforms. Thirdly, it offers a wide range of features and templates that allow businesses to create professional-looking websites with minimal effort. Finally, it provides excellent customer support, so businesses can get help when needed. So if you’re looking for the perfect platform to create a stunning, modern website without coding or learning complex web design principles, then Webflow is the way to go.

Looking for a webflow development company? Galaxy Weblinks is your answer. Take your business website to the next level with our webflow development services. Contact us today to learn more about how we can help you build a custom website using Webflow. Let’s start building your online presence together!

Is headless e-commerce really the future?

The e-commerce sector has made tremendous strides. There was a time when eCommerce platforms were designed mainly for desktop users. Cut to the present, customers can purchase products using various devices such as wearable tech, smartphones, social media platforms, etc. The idea behind the evolution is simple: customers who engage with brands across multiple platforms tend to make more purchases.

The market’s ever-changing needs have given rise to new e-commerce approaches in recent years. Earlier methods focused on back-end configurations, but the need for personalized, customized, and engaging omnichannel experiences has prompted the development of a new e-commerce design approach – the headless commerce approach.

Headless e-commerce has gained significant popularity among digital brands, and in the last couple of years, investors have invested heavily in this domain, with over $1.6 billion being poured into such opportunities. Numerous startups and established players in the e-commerce industry have introduced new technologies or products to leverage this trend to stay competitive in an increasingly crowded digital marketplace

Companies are increasingly adopting headless e-commerce as it offers more flexibility, scalability, and customization than traditional e-commerce platforms. In this blog, we will explore whether headless e-commerce is the future of online retail, looking at the benefits of this approach, statistics on its adoption, and examples of businesses that have successfully implemented headless e-commerce.

Is headless e-commerce really the future?

What is headless e-commerce?

Traditionally, e-commerce platforms have been built using a monolithic architecture, meaning the front and back ends are tightly coupled. This can limit the flexibility and customization of the user interface. Headless e-commerce, on the other hand, separates the front and back ends, allowing businesses greater control over the user experience.

In a headless e-commerce architecture, the front end is decoupled from the backend, meaning businesses can use any front-end technology they want. This allows for a more customized and flexible user experience. The backend, responsible for managing the business logic and data, is usually built using an API-driven approach, enabling the platform to communicate with any front-end technology.

Successful businesses that leveraged the benefits of headless e-commerce

Many businesses have already adopted a headless e-commerce approach, with some seeing significant improvements in their online shopping experiences. Here are some examples:

👟 Nike: Leveraged headless to optimize every aspect of their website to suit small-screen interactions, including visuals and call-to-actions. They utilized React SPA and Node.js backend for frontend (BFF) to ensure consistent user experiences across all pages. As a result, Nike gradually gained market share and became a leading player, surpassing their competitor Adidas.

🧼 Lush: Handmade cosmetics became even more accessible thanks to Lush’s faster, more intuitive mobile app with personalized recommendations and real-time inventory updates.

🎯Target: The retailer faced stiff competition from retail giants like Walmart and Amazon, with customers frequently switching between brands. Through thorough analysis, they discovered that almost 80% of their customers begin their buyer’s journey on one device but finished it on another. To capitalize on this opportunity for growth, Target adopted a headless commerce approach to unify the customer buying journey across various devices. As a result, Target experienced an increase in its site’s conversion rate as more users found it easier to finish their purchases with the new unified experience.

📎Staples: The UK-based office supplies behemoth grappled with a massive product catalog that was often siloed and required frequent updates, depending on inventory and promotions. Adopting headless architecture allowed them to update their product catalog quickly and efficiently, and to optimize their website for various functions. They can now offer features such as registering/login in, ordering by item number, or reordering previously purchased items, significantly enhancing their customers’ shopping experience.

💄Lancôme: The French luxury perfumes and cosmetics powerhouse and one of the world’s most valuable brands made the switch to Progressive Web Applications. The decision paid off, with Lancôme seeing a 17% boost in their conversion rate. The headless approach made it much more convenient for their target audience to purchase items even while on the move.

Why is headless e-commerce gaining popularity?

There are several reasons why headless e-commerce is gaining popularity among businesses. Here are some of the key benefits:

Flexibility: Headless e-commerce allows businesses to use any front-end technology they want, which means they can easily customize the user experience to meet their specific needs.

Speed: Because the front and back ends are decoupled, developers can work on them simultaneously, speeding up the development process.

Scalability: Headless e-commerce is more scalable than traditional e-commerce platforms, allowing businesses to add new features and functionality without impacting the user experience.

Integration: Headless e-commerce is designed to work with other systems, making integrating with other technologies easier.

Future-proofing: Headless e-commerce is future-proof, as businesses can easily swap out the front-end technology as new ones emerge.

Headless e-commerce trends 

There is a growing trend towards headless e-commerce, with more businesses adopting this approach. According to a report by Mordor Intelligence, the headless e-commerce market is expected to grow at a compound annual growth rate (CAGR) of 22.5% between 2021 and 2026. The report also notes that North America is expected to be the largest market for headless e-commerce during this period.

Another report by Digital Commerce 360 found that 43% of e-commerce decision-makers are planning to adopt a headless approach in the next two years. This indicates that headless e-commerce is becoming more popular among businesses as they look for ways to improve the customer experience and stay competitive in a rapidly evolving digital landscape.

A report by MarketsandMarkets predicts that the global headless commerce market size is expected to grow from $1.4 billion in 2020 to $3.5 billion by 2025 at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period. The report notes that the adoption of headless commerce is increasing due to the growing demand for a personalized customer experience, the need for omnichannel marketing, and the increasing focus on improving customer engagement.

A report by Acquia found that 77% of organizations plan to adopt a headless approach within the following year. The report notes that headless commerce offers greater flexibility, scalability, and customization, which is particularly important for businesses looking to provide a differentiated customer experience.

Digital Commerce 360 found that 43% of e-commerce decision-makers plan to adopt a headless approach in the next two years. The report notes that headless commerce is becoming more popular among businesses as they look for ways to improve the customer experience and stay competitive in a rapidly evolving digital landscape.

A survey by BigCommerce found that 76% of e-commerce businesses plan to invest in headless commerce in the next two years. The survey notes that headless commerce is a way to differentiate from competitors, enabling companies to offer a more personalized, seamless, and engaging customer experience.

So, is headless e-commerce really the future?

Yes, headless e-commerce is the future of online retail, as it offers a more flexible, customizable, and scalable approach to e-commerce. Decoupling the front and back ends enables businesses to use any front-end technology they prefer, allowing for a more personalized and intuitive user experience. This flexibility, coupled with the speed and scalability of headless e-commerce, makes it an attractive option for businesses looking to improve their online shopping experiences and stay competitive in a rapidly evolving digital landscape. With the headless e-commerce market expected to grow at a compound annual growth rate of 22.5% between 2021 and 2026 and an increasing number of businesses planning to adopt a headless approach in the next two years, it seems that headless e-commerce is set to become the future of e-commerce. 

Want help with adopting headless for your business? Let’s talk. We can help.

MVP Mobile App Development: How to Get to Market Faster and Make Data-Driven Decisions

About 90% of startups fail to grow without building an MVP.

It’s a strong number to convince startups to take over their idea and create a prototype before stepping into it.

But what about the rest?

The rest of the startups look for ways to get their ideas to the market quickly and efficiently, and MVP (Minimum Viable Product) supports this concept to help startups achieve this goal. 

An MVP is a simplified version of a mobile app that contains only the core features and functions needed to validate the app idea and gather user feedback. 

The idea behind an MVP is to bring the app to the market as soon as possible and test its viability without spending a lot of time and resources. 

This way, startups can learn about their app’s strengths and weaknesses early on and make necessary changes to improve the product. 

All in all, it’s important to have a clear understanding of your unique value proposition, target audience, and metrics for success. 

Showcasing a demo of the MVP and providing examples of similar successful apps can also be very effective in demonstrating the potential of your app.

But, first, let’s take a look at what you’d miss out on if you target completing the whole project at once and not breaking it into simpler steps.

How MVP Eliminates Challenges: For Users

Creating a solution that provides real value to users is the actual idea of developing an MVP, but let’s clear our lenses to see what would happen if we skip this part. 

Some common pain points for target audiences in mobile app development include:

  • Difficulty In Completing A Task Or Process
    Users may struggle with organizing their requirements and finding information quickly and efficiently.
  • Inefficient Or Time-Consuming Processes: 
    Users may be frustrated with the time it takes to complete a task and compelling them to shift to other alternatives. 
  • Poor User Experience:
    Users may be frustrated with clunky interfaces or confusing navigation in a mobile app.
  • Lack Of Functionality:
    Users may want additional features or functionality not currently available in a mobile app.
  • Security Or Privacy Concerns:
    Users may be concerned about the safety of their personal information or the security of their transactions in a mobile app.

How MVP Eliminates Challenges: For Developers

An MVP (Minimum Viable Product) approach to mobile app development helps to minimize the difficulties that can arise in the development process. Some of the difficulties that are excluded in the MVP approach include:

  • Overbuilding:
    With an MVP approach, the development team focuses on delivering only the most essential features, avoiding the temptation to add too many bells and whistles that can slow down the development process.
  • Time and Cost Overruns:
    By focusing on a minimal set of features, MVPs help to control the development timeline and budget, avoiding the risk of project delays and overspending.
  • Unvalidated assumptions:
    An MVP approach validates the assumptions about the app’s potential success before investing too much time, money, and resources in the development process.
  • Lack of user feedback:
    MVPs allow developers to test the app with real users and gather feedback, which helps to avoid developing features that may not be useful or desired by the target audience.
  • Technical complexity:
    By focusing on only the essential features, MVPs help to reduce the technical complexity of the app, making it easier to develop and maintain.

An MVP approach to mobile app development can help businesses to minimize the risks and difficulties associated with the development process, while still delivering a functional product that meets the needs of their users.

Understanding The MVP Development Process 

Building an MVP is an iterative process, and the product will evolve over time based on user feedback and market trends. The goal is to validate the product idea and gather feedback as quickly and efficiently as possible to inform future development decisions.

Here is how MVP development staging takes place to bring out a better user experience.

  • Product Discovery:
    Identify the problem you are trying to solve and research your target audience, market trends, and competitors. The more data a company possesses, the better its prospects of success.
  • Feasibility:
    The product must provide value to users in the simplest form possible, as the term MVP suggests. Outline the users first, then create the MVP around their requirements.
  • Targeted Market Testing:
    The goal is to validate the product idea and gather feedback from potential users. Based on the feedback received, make changes to the MVP app and iterate on the product.
  • Comparative Costs:
    The cost of developing an MVP (Minimum Viable Product) can vary widely depending on several factors, including the complexity of the product, the development methodologies used, the technology stack, and the size and experience of the development team. 

    For example- If the estimated cost to create an android or ios application is 3000$, the estimated cost of developing an MVP mobile application will cost 40% of that. 
  • Comparative Time:
    It’s important to keep in mind that these are rough estimates, and the actual time required to develop an MVP can vary widely depending on the specific requirements and constraints of the project. 

    Additionally, the time required for ongoing maintenance and support should also be considered when calculating the total time required for an MVP project.

MVP Development – How To Get To Market Faster 

Developing an MVP mobile app provides developers with a faster, more efficient, and more effective way to validate their ideas, build a product that users love, and grow a successful and profitable business. 

Here are a few well-known facts about MVP mobile app development. 

  • Faster time-to-market:
    An MVP app can be developed and launched quickly, allowing developers to get user feedback and validate their idea in a shorter time frame.
  • Lower development costs:
    29% of startups crash due to multiple financial disasters. An MVP app typically requires fewer resources and less time to develop compared to a full-fledged app, which can result in lower development costs.
  • Improved user engagement:
    By focusing on a minimum set of features that deliver the most value, an MVP app can engage users more effectively and increase their likelihood of retaining and referring others.
  • Better decision-making:
    Developing an MVP allows developers to collect feedback from users early on and make data-driven decisions about what features to add, remove, or modify in the future.
  • Improved risk management:
    By validating the concept with a smaller investment of resources, the risk of building a product no one wants is reduced, allowing developers to make necessary pivots early on.

  • Improved focus:
    By developing an MVP, developers can focus on the core features that deliver the most value and avoid wasting time and resources on unnecessary features.
  • Better fundraising opportunities:
    An MVP that demonstrates traction and user engagement can increase the chances of attracting investors and funding to take the app to the next level.

Can MVP Market Itself As A Product?

The answer will always be Yes. 

By focusing on delivering a minimal but valuable set of features, an MVP app can demonstrate its potential to solve a problem, provide a unique user experience, or offer a new level of convenience. 

Here are a few solid reasons why MVP is the one. 

Reason #1: It Attracts Early Adopters In Building User Base

Attracting early adopters and building a user base are critical goals for MVP mobile app development. Take these steps to achieve these goals:

  • Unique Solution: 
    By offering a unique solution to a pain point, you can differentiate your MVP from similar products and attract early adopters looking for a fresh, innovative solution.
  • Word-Of-Mouth Marketing: 
    Early adopters can be powerful marketing allies, and their positive experiences with your MVP can help to attract other users through word-of-mouth marketing. Encourage early adopters to share their experiences with others, and reward them for doing so.

Reason #2: It Establishes A Brand Identity & Creating A Following

Establishing a brand identity and creating a following are important aspects of MVP mobile app development. Take these steps to achieve these goals:

  • Brand Personality: 
    Brand personality and values of your brand ensure that these are reflected in your messaging, marketing, and product design.
  • Clear Value Proposition: 
    It is a clear, concise value proposition that communicates the benefits of your MVP to users. This value proposition is reflected in all of your marketing and product design.

Reason #3: Increases Visibility & Credibility 

Increasing visibility and credibility are important goals for MVP mobile app development. Take these steps to achieve these goals:

  • Content Marketing: 
    Use content marketing to educate potential users about your MVP and demonstrate your expertise in your field. This can help to increase credibility and build trust with your target audience.
  • Partner With Businesses: 
    Partner with businesses that complement your MVP, such as app stores, service providers, or complementary products. This can help to reach a wider audience and increase visibility.

Reason #4: Gathering Feedback & Iterating To Improve The ProductReason #4: Gathering Feedback & Iterating To Improve The Product

Gathering feedback and iterating to improve the product are critical aspects of MVP mobile app development. Take these steps to achieve these goals:

  • Leverage Analytics: 
    Use analytics tools, such as Google Analytics or Mixpanel, to track usage and engagement with your MVP. This can help you to identify areas for improvement and make data-driven decisions about future development.
  • User Testing: 
    Conduct user testing to get direct feedback from potential users. This feedback can help you to identify areas for improvement and make data-driven decisions about future development.

Case Studies Of MVP Mobile App Development

Statistics show that one-third of startup business owners started their businesses with less than $5,000 and without any assurance that they would make a profit.

The temptation to start a big campaign immediately could be strong, but you should always start modestly. Due to the lengthy development process, about half of new concepts are abandoned since they cannot be proven at an early stage.

Since premature scaling is to blame for the demise of more than 70% of all firms, it is equally crucial to begin with tiny steps.

Here are two major examples of MVPs you know very well. 

  • Uber: Uber started as an MVP that allowed users to request a ride through a simple mobile app.
    The company validated its business idea by offering a small group of users a basic version of its app and gathering feedback to improve the product.

    Today, Uber is a multi-billion dollar company that offers ride-hailing services in hundreds of cities around the world.
  • Dropbox: Dropbox started as a simple MVP that allowed users to store and share files in the cloud. The company validated its business idea by offering a small group of users a basic version of its app and gathering feedback to improve the product.

    Today, Dropbox is a multi-billion dollar company that offers a full suite of cloud storage and collaboration tools.
  • Blum Telehealth: With the idea to serve users in the comfort of their homes, Blum Telehealth is focused on bringing medical care through Video calling regardless of the patient’s geographical location.

    The remote care facility validates its business idea by offering doctors and patients to effortlessly communicate apart from elevating the level of care for the entire community. Today, Blum Telehealth has served 6+ years successfully with an aim to reduce health care costs. 

Get Started With MVP Now 

If you’re considering MVP development for your startup, staying focused on your target audience, understanding their pain points, and continuously seeking feedback to improve the product is key.

By taking these steps, you can increase the chances of success for your mobile app and build a strong foundation for future growth.

So, what’s your next step toward MVP mobile app development for your startup?

If so, the galaxy can fit your idea into an app. We offer a wide range of product engineering services to help businesses at all stages of product development, from initial concept to market release.

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