Offshore UX | An option or need of the hour?

The world of business is changing dramatically. Real-time data and advanced analytics tools allow companies to adapt their strategy instantaneously and, as the COVID-19 outbreak showed, technology now also allows us to communicate instantly with workers no matter where they are located.

As businesses all over the world had to rapidly adapt their technology stacks to a remote work environment, many are considering whether to allow employees to work at home post-pandemic. But there’s another option available to business owners who have suddenly found that managing workers remotely isn’t as bad as they had imagined — offshore contractors.

While many job roles have been contracted out for a while now, some have always remained in the realm of on-premise talent. One of those roles is the UX designer. In this post, we’ll talk about why it makes sense for your business to hire offshore contractors to handle your next UX design.

UX design has become a requirement

Notebook with UX designs

With the increase of technology in our daily lives comes increasing demands from consumers. Interfaces must be able to compete with the increasing standards. More products will begin to need UX designs. Being a market leader in your space, or even just staying afloat, will require it.

Even if you haven’t needed a UX designer in the past, there’s a good chance you will in the future. With that in mind, let’s talk about why offshore UX is a good business decision for your current or future UX designer needs.

Local talent can be hard to find

Sign board

Because of the demand for UX designers, it can be hard to find local talent that is also available for full-time work. This is especially true if you want to hire top talent, which will command a higher price and be harder to keep on staff without some other company coming along with a better offer.

Thankfully, some of the same skills you look for in a full-time employee are what you’d look for in a remote employee. For both, you want someone who is a self-starter and will get the work done on time and on spec with minimal oversight on your part. As top UX designers realize they can make more working for themselves and taking on multiple jobs at multiple firms throughout the year, it becomes easier to find a qualified person for the job without having to commit full year’s salary.

The economics of developing nations

Flags

In nations where costs are low, the highest-paid professions may pay little more than you would pay a UX designer. This means that UX designers in those nations can price themselves very competitively compared to western nations and still live a very comfortable life relative to their peers.

Of course, you’ll have to put some effort into finding the right candidate when you look outside English-speaking countries. Residents of most countries learn English as a second language, but you want to make sure that they speak it well enough that no language barriers exist. With offshoring, you’ll save money and provide someone with a better income than they could get in their economy alone.

Technology breaks down boundaries

people working

Because it is such a visual art, there was a time in the past when doing UX work remotely would have been extremely difficult. This may be why there is still a reluctance on the part of many to embrace outsourced UX designers.

We now have technology that allows us to video conference and share our screens easily. There are cloud-based solutions, such as Miro and Invision, that allow for collaboration on even the most advanced projects so you’ll be able to give feedback to designers in a professional manner and ensure that nothing gets lost in the translation.

Combine that with the fact that all but the poorest of countries have access to high-speed internet, it is now possible to engage in real-time feedback even for visual projects like UI and UX. The boundaries that once stood in the way of taking UX design off-premise have now been torn down by technological advances.

Offshoring is flexible

If you’re a large business, you already have a design department with competent directors and senior designers. In that case, it will be the additional workers that take the vision of the senior members and help implement it that would make prime candidates for offshore workers.

For small businesses, it is impossible to hire a full-time staff to do your design work. Offshoring makes finding someone for a one-off job even more affordable.

Conclusion

For most companies, hiring designers local is the way it’s always been done. With the coronavirus pandemic teaching us that remote work is not only possible but very practical, it may be a good time to consider the more affordable option. Now that we know situations can arise to force us into our homes, it would be a good time to take what we’ve learned from the outbreak and use that to experiment with new, cost-effective, and disaster-resistant forms of business.

5 reasons why you should migrate to Magento 2?

It’s high time for users to finally migrate, you cannot defer Magento 2 upgrade until the last minute. As it’s not a one-click-upgrade, Magento 1 users need to understand why this migration is crucial for their business.

Magento 2 is offering much more intuitive functionalities and benefits in comparison to Magento 1. But before the advantages, let’s understand where we’re coming from when we say ‘migrate now’.

Why sticking with Magento 1.x is not a good idea?

After June 2020 there will be no official support for Magento merchants or developers. This means there’ll be no more technical assistance, no more security patches, and ultimately, no more Magento 1.x as a viable platform.

Any technical issues with your website, as mentioned below, could have a huge impact on your revenue and brand image.

  • Security vulnerabilities

After the cut-off date, any sites that missed out on a migration would be vulnerable to security breaches and hacks. E-commerce sites that are still on unsupported versions of Magento will be exposed to hackers equipped with backdoor exploits.

This means you will be putting your customers’ data at risk. And without protection of their payment details and security updates, your checkout may no longer be secure.

  • Quality fixes

Magento will no longer be rolling out quality fixes for Magento Open Source (Community) or certain versions of Magento Commerce (Enterprise). Users with Magento 1.x will not get any further improvements to existing core features, and will find it difficult to make their site more user-friendly with broken features.

And with no more feature upgrades to Magento 1 means low customer retention, as it will be difficult for you to keep up with the services offered by your competitors.

  • 3rd party extension

Magento’s security patches and quality fixes only cover the core platform and not any extensions, bespoke modifications or enhancements.

In this case, you’ll need maintenance support to improve extensions and prevent them from getting defunct as they won’t be compatible with any new patches released to the core platform.

Magento 2 has several advantages over its predecessor

You must think about migration if you are looking towards a smooth customer shopping experience with your existing ecommerce website. Here are our 5 reasons to migrate to Magento 2:

1. Improved Performance

Magento 2 performance

Load speeds on the first version were slow. The possibilities of working with dynamic databases like PostgreSQL and MySQL has allowed better processing of caching, re-indexing and queries.

Magento 2 sites will run on average 20% faster than the sites based on the previous version. Pages will load in half the time as it has full-page caching. Whereas with an efficient indexing system, transactions become faster and easier to process.

Thus, faster site speed will encourage more sales and increase website search engine optimization.

2. Mobile Friendly

As we know that online shoppers perform more than 50% of online transactions on mobile devices, a responsive web shop is a must.

Magento 2 makes mobile commerce a priority as Magento 1 sites did not deliver optimum performance on mobile devices. Customers can take their mobile performance even further with the release of PWA (Progressive Web Application) Studio in Magento 2.3.

3. Smooth and Simple Checkout Process

Even though the Magento 1 checkout was a single page process, it was cumbersome.

Now Magento 2 offers a simple 2 step checkout process and the Instant Purchase feature. Existing customers can use their email address to check-out faster using their saved information like using previously-stored payment and shipping information to skip checkout steps altogether, taking them to a confirmation purchase page.

This increases conversions and reduces abandoned cart rates.

4. Better Admin Interface

This is a non-technical user’s dream! The admin user interface has been touted as the most problematic elements of Magento 1 for its confusing layouts and being intimidating to first timers. That problem was solved in Magento 2.

Magento 2 offers a user-friendly and clean experience where even the most non-technical users can add new product listings and find tools with ease. The admin dashboard enables you to find crucial business information about your e-store in one single place, leaving no room for confusing navigation.

The new version is easy to navigate and use which means that your customer will get to pages or products they desire faster.

5. Improved Security

A lot of attention has gone into the security of the online platform in the wake of increased data breaches.

Magento 2 also offers robust desktop protection due to major changes in the source folder structure. Ther number of root folders has been reduced to five by Magento 2 which in the previous version of the platform was containing nine root folders.

Moreover, the mask folder has also been deleted from the root folder. This new structure means that the code cannot be stolen or stolen directly from the root, making Magento 2 more secure than Magento 1.

The Next Big Step Towards Migration

Customers reported they benefited from Magento Commerce 2’s comprehensive security standards, native B2B functionality, multi-site capabilities, and easy-to-use content development functionality.

Their reasoning for choosing Magento was based on how it can be customized to meet their specific needs. You can certainly find your why in the above mentioned reasons to not delay the upgrade any further.

We recommend you to take a systematic migration approach or get a team of Magento experts onboard to help you with the migration with zero down time.

About Galaxy Weblinks

We have a team of Magento experts that will assess your eCommerce website and help you stay up-to-date when it comes to security, performance, and stability. Contact us for a free consultation!

WordPress 5.4 ‘Adderley’ | New features and improvements

The recently released WordPress 5.4 ‘Adderley’ update has got a lot to look forward to! Since this highly popular CMS ditched its classic editor for blocks, the updates that followed were more or less about the editor. This incremental update brings some changes in Gutenberg along with accessibility improvements, site health check mechanisms, and numerous other enhancements.

Before we dive deeper into the update’s details, here is a quick list of reasons for anyone who is deferring any updates for a later date.

Why should you upgrade to 5.4?

While incremental updates might not seem that urgent, here are some compelling reasons that will urge you to think otherwise:

A continuous upgrade helps address security loopholes and ensure that your website is protected against possible security breaches.
Like other updates, WordPress updates are also focussed on continuous performance improvements of your website.
Updates help your website become more user friendly and accessible, thereby creating a better user experience.

Let’s take a closer look at the new features and enhancements in this update.

Changes in the Gutenberg Editor

  • Social Icon buttons

You can now add more than 30+ social platform icons to all your posts and website pages. It includes Reddit, Medium, Facebook, Linkedin, and more. This will eventually help you increase engagement across all your social media platforms.

  • Gutenberg’s got a performance upgrade as well

There is a 14% reduction in the loading time of the editor as compared to 5.3 update.

  • More color options

There is now a gradient background option available for columns, cover, and buttons. This new color customization option goes a long way in making your website’s layout more engaging and visually appealing.

Additionally, you are no longer restricted to a single color of the text in paragraphs. You can add inline text color within your paragraphs.

  • Buttons block

You can now get multiple blocks on a single page. This means multiple CTA in a single block, thus letting your user decide which option to go for. Plus, you can play with button style, text font, and the background colors.

  • Full screen mode

Gutenberg editor now opens in full screen mode by default. You can switch the mode in the top right menu and go in, ‘editor settings’, and uncheck the ‘fullscreen mode’ option.

The community has a mixed reaction towards this addition, especially for beginners. A notable issue is that when the full screen mode is activated, the top bar and admin panels are removed. This makes the navigation a task for the new users.

  • TikTok embed block

This update now has embed blocks for TikTok videos, similar to adding Youtube videos.

  • Featured image

You now have the drag and drop option to add featured images to your blog instead of manually selecting the image. The size and alignments can also be adjusted in the gallery block.

Other notable changes

  • New welcome model

The new welcome model provides a tour of the Gutenberg editor. Tips are no longer present and in its place, there is a slideshow with necessary explanations of blocks and official documentation reference. And the good thing is that this welcome guide can be seen as and when needed via the top right corner menu.

  • Accessibility improvement

On the accessibility front, keyboard navigation in media modal and privacy policy’s readability is improved. You also have the option to change the image title in the image block itself.

  • Health checks enhancements

There is a new widget on your site’s admin dashboard. This displays your website’s overall health and gives you a warning on possible issues. In case you want detailed reports, there is a CTA button that will provide the required information and possible remedy for the issues.

Incremental updates are just as important as version upgrades because the exploits don’t stop unless you do the essential regular maintenance.

About Galaxy Weblinks

We have a team of WordPress experts that will assess your WordPress website and help you be at the top of your game when it comes to security, performance, and stability. Contact us for a free

Galaxy Weblinks Acquires Biz Solutions 365; Expands Its Position in the Microsoft Technologies

Galaxy Weblinks, a leading technology consulting firm, acquired Biz Solutions 365, last month. The much expected announcement came amid the news of partial lift of lockdown in India. Biz Solution 365, was previously a technology backend partner for Kalmstrom. Since their recent split, Biz Solutions 365 was looking for new partnership when the offer came in from Galaxy Weblinks about 4 months ago.

Galaxy Weblinks is a technology consulting firm that helps companies accelerate their ability to innovate, grow, and deliver better digital products and services. It specializes in software development services across the entire product development lifecycle;  strategy, design, engineering, QA, training & support.

They have now acquired Biz Solutions 365 that had a niche market for SharePoint plugins and expertise in cross-platform applications within other Microsoft Technologies including Outlook, Azure and Office 365. According to market sources, Business Productivity Tools (including SharePoint) make up ~30% of Microsoft Business Division’s revenue, resulting in an exclusive need for plugins and service experts.

With this acquisition, Galaxy Weblinks has diversified into SharePoint development and its plugins. The company has absorbed most employees that were working for Biz Solutions 365 into its fold to be able to take on the larger projects. The organization structure, says Anand Damani, the CEO of Galaxy Weblinks will remain the same and there will be no changes in the roles of the top officials as well.

This acquisition has brings a new adventure for Biz Solutions 365. It brings in 10+ years of SharePoint experience and expertise to the table. Galaxy Weblinks has an established team in Java and PHP and welcomes this expertise. It is indeed a win-win for both companies. Since the lockdown, all employees will continue to work from home and the on-boarding will also be virtual.

Sources are pretty tight-lipped regarding the amount of settlement and this information has not been made public. According to Varun Bihani, the Managing Partner, more acquisitions are planned over the next few years, to further enhance its sales and revenues.

5 Onboarding Flows to retain your mobile app users

Contemporary mobile apps have different ways of onboarding and retaining their users. Duolingo, a very popular language-learning application offers free sessions before they ask you to sign up. On the other hand, Airbnb’s onboarding flow starts strong with an authentication page, saving users from a simple account creation overkill.

There are multiple onboarding practices that businesses use to engage their users. It is vital to strike a balance in gathering essential information as a lack of context can drive away your users and information overload can lead to a higher bounce rate.

However, the data unveils a bitter truth:

1 out of 4 people abandon mobile apps just after their first use.

Your users must understand the core value of your product faster for an enhanced retention rate.

In this article, we share a list of 5 different onboarding flows, to help you get your users hooked to your app.

1.  Keep your account setup process simple

person holding a phone

If your mobile application necessitates users to sign up to access the app features, the setup process needs to be quick and simple.

This especially holds for Social media or Messaging apps that request device permissions and include an explanation of why the access is required.

Communicating with users builds trust and alleviates security concerns. Avoid scaring away your new users by coming across as too intrusive.

Avoid: Do not ask your users to fill up their information on numerous screens. We recommend authentication via their social accounts, such as Google or Facebook.

2. Highlight the value

Netflix sign up screen

Ask your users the problem they want to address with your mobile application. In this onboarding flow, do not focus on the awesome features of your app. Instead, help them understand why they need to use it.

We recommend communicating the value or specific benefits instead of highlighting features and functionalities.

This has worked out well for apps like Netflix (mobile) and Evernote. Your onboarding process must showcase how the app will meet the user’s expectations.

Impress your users with the various benefits they can reap while using your mobile application. ‘Here is what our product can do’ and ‘Here what you can do with our product’ are completely different approaches and need to be deployed as per your discretion.

Avoid: Don’t overwhelm the users with numerous screens. The key benefits of your app must be displayed in the minimum number of screens during the onboarding process.

3. Showcase the key functionalities

Paypal website screenshot

Introducing your users to the functionalities of your app is another way to onboard them. This onboarding flow is appropriate for apps that have complex features.

This approach fits well for apps like payments, Ecommerce and professional services. Engage your audience, explain the critical features and make them curious about the way these functionalities will help them.

It is essential to communicate the key features upfront to effectively help users understand how your app works. This approach clears up any confusion that the new users may encounter while using your application.

Avoid: Don’t use long texts and jargon. We recommend using illustrations for showcasing the core features in place of long text. This makes it convenient for the users to understand how the app functions.

4. Get users to commit to a mission

Duolingo website screenshot

If you want users to get familiar with your product quickly, encourage users to interact actively with gradual engagement. We suggest that you gather crucial information about users, but in an interactive way. This would usually postpone the signup process.

Gamifying your mobile app onboarding process is an example of this interactive approach. e-learning apps (Duolingo), fitness apps (Fitbit), productivity apps (Habitica) have encouraged their users to interact actively.

The possibility of users to stick with the platform is impacted hugely by having them commit to a mission before signing up.

Avoid: Discourage complicated reward systems. We suggest offering small rewards on completing a module or breaking it down to small units.

5. Create tailored user experiences

Spotify website screenshot

Many apps improve user retention by helping users continuously discover relevant content while helping them select their preferences. If the users can’t discover the content they are interested in, they are almost guaranteed to abandon your app.

Apps like Spotify, Hulu, Pinterest and other entertainment apps leverage user onboarding to create tailored user experiences by inquiring about users’ favorite genres or preferences.

This approach requires you to either ask your users for data or obtain it through a third-party source such as the users’ browser. Alternatively, you can ask the new users for their date of birth and gender as they sign up for a free account during onboarding.

Avoid: An endless content repository is a double-edged sword. The suggested preferences should be categorized in broadly, to avoid overlapping and boredom.

The Next Step

They say it’s all about the first impression! No second chance..

However, many apps including Instagram, Airbnb, LinkedIn, Slack, etc. have adopted onboarding flows as an ongoing process using multiple A/B tests. These companies are successfully onboarding users that align best with their corporate goals and user’s needs.

It’s true that from the user base to the business model, each app is wildly different. One-size-fits-all practices rarely work. The only way to implement the best onboarding flow for your users is by testing various practices.

About the Author:

Animesh is a Sr. Project Manager at Galaxy and an expert in aligning client objectives with our mobile development team to deliver amazing digital products.

About Galaxy

Galaxy Weblinks has extensive experience in building Mobile Applications using iOS, Android and Hybrid Technologies. We provide specialized technology solutions to address complex business problems, across different industries. From idea to design to development and all the way to the app store, Galaxy Weblinks will work as an extension of your team to handle the entire mobile application development lifecycle. Visit Galaxy to know more about our capabilities.

3 Remote work problems and how to deal with them

Since Covid-19 is what everyone is talking about, so we are going to spare you the gruesome pandemic details. Instead we’re going to talk about remote work challenges and how to deal with it.

In order to flatten the curve numerous industries have ceased operations, while some which can still be operational with distributed teams are trying to make the most of it.

Modern jobs are suitable for a distributed workforce but working remotely and managing teams while sitting miles apart is more difficult than it seems.

A little background about remote work before we begin. It was in 1983 that a legend named Steve Roberts showed the world that working remotely is possible; when he embarked on a 17,000 mile trek across America. All he had was bicycle and a solar powered portable computer on which he penned his iconic book ‘Computing across america’.

Since we are not on a bicycle trekking/working across America, this should be fairly easy for us with an arsenal of tools that are literally made to serve remote work, right? The truth is, while it is relatively easier but it isn’t a cakewalk either.

There are other problems that we need to take into consideration while talking about work that thrives on collaboration.

1. Having to work in Isolation

In contrast to a remote working environment teams in offices solve problems by arguing, empathizing, and celebrating together. The informal chats of the peers away from their desks is also one of the contributing factors to the birth of new ideas.

Whereas in a remote environment there are no such opportunities or need of small talk or relationship building. As a result people feel disconnected from their coworkers. Just to get everyone on the same page remote work requires a lot of communicating and alignment.

What to do?

Filling communication gaps with tools

There are a lot of tools to facilitate real time communication in between teams. You also have to make it clear to your team that these tools are not strictly for work communication.

Try to initiate casual and transparent communication by hopping through tools like Slack or Skype to check in on your coworkers to see how they are doing. Share funny news or memes to keep it light and to let them know that it’s okay to slack.

2. No structure or discipline

Unplanned sessions and meetings help maintain a sense of constant ideation and alignment.  The problems are discussed and solved in real time with immediate feedback. It’s not that ideal for a distributed team.

What to do?

Scheduled check-ins with flexible agendas

Getting meetings on a calendar can help you establish a structure that in turn keeps your team regular in communication and in deliveries. Slack can be your friend here, as you can make separate channels for informal conversations, ideas, agendas, task status, and updates.

For the people who need urgent assistance they can get on a call with concerned coworkers easily.

3. Deadlines delaying Burnout

One week you will be full of fresh ideas and energy to execute them and the next you’ll be entertaining your imposter. Isolation might lead to other problems that might not surface in an office environment when you’re working alongside other people.

Being sedentary all day in isolation might make you less productive eventually causing a burnout.

What to do?

Put everything on the calendar

Identify your most productive hours and working from there define your time slots for working and slacking for the day. When you give yourself time to go outside away from the screen and allow your mind to wander, you feel refreshed and relaxed. Avoiding onset of a potential burnout.

The secret to good remote work is treating it like you would at your office. Start small like taking shower and getting dressed before logging in, then move on to more important stuff like checking in with your manager for feedback and informal chat. Like everything difficult, remote work demands discipline and discipline starts with small meaningful steps.

5 common but extremely important DevOps practices

Gone are the times when teams worked in departmental silos on a single project. The IT industry was convinced long ago that internal collaboration is a vital for delivering high quality products with maximum efficiency.

And DevOps is known for bringing together teams and building a common platform for teams to collaborate right from the early stage of software development. This results in frequent deployments, less error codes, more clarity and transparency in any organization.

But when it comes to finding the suitable path for you, this can be a nightmare. To lessen the intensity of this nightmare, we have searched for most common practices followed by industry giants which helped them in getting the best ROI from devops.

Version control system

When there are more than two developers working on the same project, version control will help in keeping a log of all the changes which can be referred by other developers.

Version control will make the error identification process quicker by giving you a centralized platform to compare different versions, and locate the one causing trouble. Introducing new features can go wrong in many ways, version control will help you in retrace your steps.

Source code, database changes, configuration docs all can be seen and stored via version control softwares like GitHub and BitBucket. They allow you to save multiple versions of the source code and switch between them as per your needs.

Test automation

Automated tests can be executed at every stage of the SDLC. You can write cases and scenarios based on the functions specification documentation, run them multiple times in a day, and validate their results in the development stage itself. This way you are actively looking for issues from the start instead of fixing them after, like in QA or worse after deployment.

And not to forget, automation will save your coders and developers from the monotonous task of carrying out testing which are repetitive in nature. Tests which can be automated are:

  • Regression testing
  • Stress and load testing
  • Integration testing
  • Smoke testing
  • Black box testing

To automate the whole testing process there is a range of tools available like Selenium, JMeter, Appium, TestRail, etc. Automating the testing process will result in increased testing frequency thus, getting you step closer to an bug-free software.

Configuration and change management

Dealing with new configurations in any sphere of your product can be troublesome at any point of time, especially after the deployment. Configuration management helps you in finding change requests, change logs and current status of all configurations in one place. It lets you see the configurations done within servers, storage bases, networks, etc, thereby giving you a holistic view of the system.

Change management on the other hand deals with the process of configurations carried out. It will paint a picture highlighting all the possible affected areas because of any new configurations, determining its ripple effect on the existing product. It will consider and recognize any red flags that you will need to take into consideration.

CI/CD

Continuous Integration looks out for any troubles in the current and modified code which may lead to  in the future. It does so by leveraging Version Control System and automation testing tools which look out for any vulnerabilities on a frequent basis. Jenkins, TeamCity, Bambooa are some of the popular CI tools.

Continuous delivery is facilitated in devops as new features are pushed as and when they are developed and tested instead of being restricted to a specific timeline. Any glitches found can be solved in the early stage itself, thus the feedback loop is cut short. This also reduces the time between user feedback and its subsequent corrective actions.

Automated dashboard

Automated dashboard provides data insights via detailed reports. These reports will let you know the success and failure rate of testing, number of tests done, their duration, errors found etc. This database is a goldmine of insights for developers, testers, coders to find the loopholes and avoid any repetitive errors.

The graphical representation of the information will help in drawing comparisons for all the changes done in the system and pinpoint the most effective ones. A track of all the deployments done and the effects of them can be seen in one place, making it accessible for all the teams involved.

The above mentioned practices have helped companies like Netflix, Etsy, Facebook, Walmart, Target to increase their overall efficiency and collaboration. They have adopted the practices after many failed and successful attempts.

Devops planning and implementation take years to master, but taking inspiration from our surroundings will smoothen this journey for you and all your stakeholders. At the end of the day, deploying high qualit

Practices to quickly shift from in-person to remote user testing

The sudden change in lifestyles; professional and otherwise, has made remote work critical for many fields around the world, including UX testing.

Remote user testing has been there in the process since many years making sure that our users are having the best possible experience with our product. Especially mostly by those business organizations who reckon the fact that consumer-centric products sell better.

Although the biggest challenge is not the geographic distance while performing user testing. It’s instead, planning the right strategy, finding the right participants, and communicating with the right tools available. Absence of which can have a negative influence on testing results.

Choose the type of user testing that fits your need

There are two main types of remote usability tests, among which you should select one according to your need and to further validate your designs.

Moderated remote testing

In this type of testing you and the participant both communicate via phone or video conferencing software.
This technique is often used earlier in the design process that allows you to offer support in real-time and ask further questions for deeper clarification from the users as particular issues arise.

Unmoderated user testing

These tests are completed through survey forms mostly alone by the participant, without any phone or video call.
It works well while testing a few specific elements in a time and budget crunch, like a particular widget or a minor change.

Since every business is going user-centric, moderated remote testing has been adopted to interact directly with the target audience and gain a rich understanding of their goals and pain points.

So, if it suits your testing needs to gently nudge a quiet participant to share more about what he’s doing, then here are the best practices of shifting from in-person to easy going and cost efficient remote user testing.

Plan your ultimate testing goal

Define your target user and decide which specific areas of your site or app you plan on testing. In your test prep meeting remotely, discuss the agenda to focus on the goals of testing. It’s important to:

  • Develop straightforward tasks that have well-defined end states.
  • Prepare introductory and/or test materials so the participants will know what is expected of them as well as what they can expect from you.
  • Define the turnaround time of user testing, defining number of participants for each session.
  • Craft good task scenarios that are clear to your participants and have no ambiguity in understanding what you want them to do.

Explore mediums to recruit right testers

Since tests are remote, you are able to recruit people from just about anywhere! It is important to make sure they are representative of your target audience as you are choosing from a pool of participants around the world. There are ways where you can find them:

  • Social media channels such as LinkedIn, Twitter, and Facebook are good options for contacting people who may be interested in testing out your product/prototype.
  • There are a number of recruiting services that exist out there. Some are traditional where live representatives contact users from all over the place and screen them based on your requirements.
  • Others are almost fully automated web-based services where you can basically run a recruitment project on your own just by a few clicks, and potential candidates are automatically added to your project and ready for your approval.

How many participants do I need?

You want to avoid recruiting too few users yielding in insufficient results; nor do you want to recruit too many users and waste time and resources on additional tests.

It’s always better to learn from 6-8 users for each user role, update the design to fix the issues identified, and then test again.

But as a general guideline, if you are on a small budget and interested in DIY usability testing, 5 is a good number to start with. If budget is not a constraint its best to consult experienced professionals to determine the number of users.

Arrange Session and Kick-off Call

Join over a call with your participants using software like Zoom, GoToMeeting, or Lookback. (Stakeholders and other observers can join too). After a brief introduction to explain the setup and establishing rapport, share your screen with the participant, give them control of it, and ask them to complete tasks while thinking aloud.

Observe the participant’s actions, hear their commentary, and see their facial expressions (if webcams are on).

Ask probing questions to explore the participant’s understanding of the interface, just as if you were sitting beside them. Identify and diagnose any usability problems in the design.

Based on those insights, you can provide concrete, actionable recommendations for improving the product’s user experience – all without anyone leaving their homes.

How Costly is Remote User Testing?

Getting a moderator, participants and the product in the same room for about an hour per participant can get really expensive. Expensive enough that this kind of user testing is just not within the reach of many designers.

Moderated remote testing helps with the nasty bills by allowing the moderator to interact with users online through sharing screens instead of face-to-face. Even by choosing a relatively expensive user testing tool, the cost of on-site and remote testing can seldom be compared.

Conclusion

In a global situation like this, when you’re under pressure with deadlines looming – usability might seem trivial enough to skip. Don’t make this mistake: it will cost you more in the long run. Usability testing will, of course, require a degree of investment in time and money, but it pays off.

Remote usability testing has become more and more popular as companies work to cut costs without sacrificing the ability to gain insight into future product success. It is up to us UX designers to know the in’s and out’s of this methodology in order to utilize it most effectively.

Maintenance chores to keep your WordPress site in good health

Today, websites are more than just a ‘set-it-and-forget-it’ proposition. They are marketing machines that help you get new customers and leads. You might be planning to or already own one.

Regardless of what size and functions they inherit, this is true for all sites…for WordPress ones too. And complexity being the most ingrained quirk of websites nowadays, maintaining the website on a regular basis becomes a necessity.

As this will help you avoid being reactive, eschewing the risk of ending up with a chaotic, insecure and slow website that is hard to use for both admins and visitors.

The Blame Game

In a typical manufacturing facility, there are two primary groups: production (or operations) and maintenance. Likewise, a website entails two major phases – the development and maintenance (after going live).

If you have poorly trained operators then this will lead to reactive maintenance and destroy maintenance’s ability to efficiently maintain the factory. The opposite is also true.

Tension and blame games become a common scenario due to conflicts.

In the same way, installing the wrong versions of themes and plugins in the development phase can lead to a site break after going live.

Conversely, if you are not analyzing or worrying about achieving loading times under 1 second after getting the website live, you will probably never get a Mayday! signal from your code.

Both the phases are so intertwined and symbiotic in nature that they cannot be at opposite ends of the performance spectrum.

There are certain maintenance exercises that are needed to be assured in both the phases. The list of WP maintenance is endless.

But, we have sifted down some major practices to maintain good website health…

During Website Development

Set up your WP website with latest versions

It’s crucial that you always use the latest version of WordPress, themes and plugins.

Ensure that your plugin and theme developers coordinate their updates with major WP releases. Because with each new release, they enhance existing features, improve performance, add new features, and fix bugs to stay up to date with new industry standards.

So that you won’t miss out on new improvements/features, and risking your website to break.

Install plugins to plug website’s security holes

The security of your site is only as good as the backend and foundation it’s running on. Security plugins can save you from..

  • Hackers stealing your data belonging to your users
  • A compromised website that can malicious code to unsuspecting users

Sucuri, Wordfence and iThemes Security are some of the popular security plugins.

Use a Content Delivery Network (CDN)

There are chances that large images, CSS and JS files might have not been optimized taking a lot of time to arrive from the web server to the visitor. Whereas, your hosting server is hosting many websites together and response times are slow due to resource + bottlenecks.

A CDN is a network made up of servers all around the world that can help to speed up loading times for all of your visitors. And you can take a lot of load away from your server, because the heaviest resources are now hosted by the CDN.

Work on your code

There may be times you have to access the source code of your website. There are 3 main areas where you need to maintain a clean coding environment.

Commenting:

It cuts down time on edits and bug fixes which otherwise will be spent by the new developers or even by the same developer on figuring out what a particular code block does.

Linting:

It is another cool feature which enforces rules on the way we write code, and sometimes it corrects the code formatting itself.

Debugging:

Some popular examples of WP debugging plugins include Debug Bar, Kint Debugger and Query monitor.

Maintaining a live website

Back it Up!

The Rule-Of-Thumb dictates you must create a back-up of the data of your website. Sometimes it is also advisable to create more than one back-up and store it in different places to avoid any contingency.

Make sure to run backup plugins only during low traffic time on your website. You also need to adjust the frequency of backups and data that needs to be backed up.

Monitor website server uptime

There can be many occasions when your website is down and you’ll not even be aware of it. And this affects your business severely, website reputation, and user experience.

Use Jetpack, Down Notifier, and Pingdom plugins to monitor your website every specific minute via stats available on the dashboard. These plugins notify when your website goes down or is inaccessible.

SEO

The whole point to starting a business is to have clients. You get ranked on Google with most up-to-date and relevant information. They may even de-index your website entirely if it hasn’t been updated recently enough and if they suspect it has been infected by malware.

You must keep your website regularly updated via current content, news, keywords, permalinks, and rich snippets to rank well in search results.

The big dog in this picture – No..Not Speed!

Your website is a very important element of your business. It can cost you dearly, if it’s not in a good state or it can be a valuable asset if it is up-to-date and running smoothly. Once you are behind on your maintenance needs, it can be quite the process to bring the website back up to speed.

Do your business and yourself a favor by staying on top of your website. This will repay you with simple ease of mind. Devote your time what you’re best at: creating content and managing business.

Afterall you don’t want to wake up to alarm bells showing that something has gone south with your WordPress website.

Taking burden off you

It’s true that much of the work of maintaining your site can be automated.

But you still have to set it all up. You have to take the time to check any issues and you may have to fix them too. That will require you to learn about website security, error logs, or 404 pages.

Which is why it can be helpful to hire WordPress maintenance professionals. As a good WordPress maintenance expert not only fixes problems but also finds ways to keep them from happening again.

Understanding cost breakdown of an app via IKEA

A smartphone without apps and a home without furniture are of no use for the people living in it. Although living in a smartphone is metaphorical but it’s true.

A lot of things can go wrong when you’re trying to put together an app or IKEA furniture. Both these tasks have a buffet of customizations, making it even more difficult to stick to one’s decisions. And not to forget, more customization is synonymous with an increase in the overall estimated cost. 

To ensure that your estimated and actual costs are not miles apart, we have curated a list of major factors that affect the overall cost of building an app. With an IKEA twist. 

DIY or Outsource

Tools for furniture making

Besides modularity, digital applications and IKEA furniture have other things in common. And before you disagree with this, allow us to elaborate.

As a first time entrepreneur, you are all geared up to start building your own app, equipped with all the know-hows, and a good amount of experience, similar to a person who is all set to assemble their own Liatorp Entertainment System or PAX wardrobe.

But as both the DIYs project proceed, a realization dawns on the creators after the initial user research is carried out. Your app is not optimized for device performance and UI is poorly designed. The same way the sliding doors are not at all sliding, there seems to be shortage of screws despite having counted them before starting off. 

These results surface only after you are neck deep into both these projects and you start thinking if you should have hired the specialists altogether. 

Lucky for us, there are freelancers and app development agencies who are happy to complete your projects and get them up and running in minimum possible duration. Thus, take this decision before it’s too late and save your time and efforts.                                                                                                                       

Design Requirements 

Design inspiration on whiteboard

Your UI/UX design is what will differentiate your app online. Your design should minimize the cognitive load of your users. If you are looking for customizations like parallax scrolling, custom cursors, micro interactions and other animations, be prepared to shell out more money. Just as you would do for your PAX wardrobes. 

All these requirements will increase your design and development time, taking anywhere from 500 to 1500 hours, thereby increasing your cost accordingly. 

Yes, IKEA furniture can be hard to assemble at times, but once completed, it does make the daily life of the users easy.

Your app design should be on similar lines. It should become a part of your user’s daily life without their realization. And this can be achieved with an intuitive and easy to use app design. 

Type of Applications

Applications on a smartphone

This will be determined by your target audience and the quality of user experience you’re aiming to achieve, keeping in mind the available budget.  

Web app

A web app is the least expensive app version. It is an optimized version of your mobile website but with limited functionalities and minimum amount of complexities. The cost of developing a simple web app can range from $3,000 to $15,000.

Native app

Native apps are built in the languages specific to the platform(s) they are developed for. You can make a feature rich app and add loads of functionalities to it. They can be downloaded from the Apple app store or Google play store only. Since they have to be developed for the platforms individually, the cost of development is on the higher end. These apps can cost anywhere from $20,000 to $100,000 for each platform. 

Hybrid app

These apps are platform independent and are developed using a single language. It helps in catering to a larger audience from the start. The development and maintenance costs are also less in comparison to native apps. It ranges from $10,000 to $30,000. But it fails to beat native apps in the user experience it provides. 

Features and Functionalities of Your App

Utility and design of double bunk bed furniture

The estimated cost and time required in building your app depends heavily on the functional complexity and features. 

Think of Stuva loft bed. It comes with a table, wardrobe, open shelf and of course, a bed. Does your kid really need all this?

Relate this with your app. There are tons of features to choose from for your app. Like, user login, search option, social media integration, chat bot support, geolocation, Google map integration, multi language support, push notifications, payment integration and a lot of others. In the initial phase, you will not require all the functionalities. 

It is always good to see how well your app does after the initial releases by focusing on the core features of your app. This will also reduce your time to market. You can do the refining process in the next app releases. 

Selected Platforms for Your App 

Different models of smartphones

Selecting a platform for your app depends on who and where your target audience is. Android users exceed iOS users by a good number. But this does not mean that you take the android only approach.

Developing an iOS app is more complicated as it requires more expertise and needs to align with the strict App store guidelines. But an android app’s compatibility and functionality have to be tested across a wide range of devices and versions. And you can’t possibly test for all of the available devices.

If your budget allows development for both platforms, it is the best approach to go by. Ensure that you know who is your target audience. For example, if your target base is largely in Asia and Africa, then you must focus on developing an android app first. But if you are aiming for the US and Western Europe, iOS should be your priority for these regions.

When developing an app for any single platform, the cost variation is negligible. A simple app costs around $15,000 but the cost increases with more complexities. But in case you are thinking of developing for both the platforms, the cost will be doubled. 

Required Level of Expertise and Specialization

Expert guide

Assembling a PAX wardrobe complete with drawers, sliding doors, pullout trays, is a task even for the expert furniture assemblers. 

When developing an app, you will need a project manager, UI/UX designer, developer, and QA tester for starting off your project. Even when you are able to fulfill some roles, you will be required to hire experts for other fields to get the best results. 

Sure the cost of experts will be more, but your app will have a good headstart with such a team. And these requirements will keep on changing with your user base and your team will keep growing with your business. 

Location of Your Developer

Wooden map of the world with pins

Whether you’re outsourcing partially or completely, geography plays a significant role in deciding your app development costs. With density, competition also gets stiffer. For this very reason, development costs in Asian countries are much less in comparison to North American and European countries. The costs vary from $20 per hour in Asia to as high as $200 per hour in Europe.

There is no rule of thumb that says that lower hourly rates will lead to poor product delivery or higher rates will give the best products. You can save huge costs by researching and outsourcing to the right remote teams.

Hidden Costs 

An iceberg floating in open water

While you were busy buying your BESTA wall mounted unit, reading up on assembling guides and organizing the flat pack furniture on its arrival, you forgot to buy a drilling machine and the extra care essentials for maintaining that high gloss finish. 

Conceptualizing, developing and deploying your app is not when you get to take a goodnight’s sleep. Instead after the release of your app, you will have to keep some money aside for app maintenance and support. This would include fixing bugs, giving additional support for new OS versions and third party integrations, implementing new features, storing your user data and even monitoring your user activity are all a part and parcel of your app after it’s release. 

Thus, be it DIYing your own furniture or app development, these projects are no cake walk (but don’t forget to cut a celebratory cake after completion of the projects). Having an accurate estimation of time and cost is a good starting point for any app development venture.