5 reasons why you should migrate to Magento 2?

It’s high time for users to finally migrate, you cannot defer Magento 2 upgrade until the last minute. As it’s not a one-click-upgrade, Magento 1 users need to understand why this migration is crucial for their business.

Magento 2 is offering much more intuitive functionalities and benefits in comparison to Magento 1. But before the advantages, let’s understand where we’re coming from when we say ‘migrate now’.

Why sticking with Magento 1.x is not a good idea?

After June 2020 there will be no official support for Magento merchants or developers. This means there’ll be no more technical assistance, no more security patches, and ultimately, no more Magento 1.x as a viable platform.

Any technical issues with your website, as mentioned below, could have a huge impact on your revenue and brand image.

  • Security vulnerabilities

After the cut-off date, any sites that missed out on a migration would be vulnerable to security breaches and hacks. E-commerce sites that are still on unsupported versions of Magento will be exposed to hackers equipped with backdoor exploits.

This means you will be putting your customers’ data at risk. And without protection of their payment details and security updates, your checkout may no longer be secure.

  • Quality fixes

Magento will no longer be rolling out quality fixes for Magento Open Source (Community) or certain versions of Magento Commerce (Enterprise). Users with Magento 1.x will not get any further improvements to existing core features, and will find it difficult to make their site more user-friendly with broken features.

And with no more feature upgrades to Magento 1 means low customer retention, as it will be difficult for you to keep up with the services offered by your competitors.

  • 3rd party extension

Magento’s security patches and quality fixes only cover the core platform and not any extensions, bespoke modifications or enhancements.

In this case, you’ll need maintenance support to improve extensions and prevent them from getting defunct as they won’t be compatible with any new patches released to the core platform.

Magento 2 has several advantages over its predecessor

You must think about migration if you are looking towards a smooth customer shopping experience with your existing ecommerce website. Here are our 5 reasons to migrate to Magento 2:

1. Improved Performance

Magento 2 performance

Load speeds on the first version were slow. The possibilities of working with dynamic databases like PostgreSQL and MySQL has allowed better processing of caching, re-indexing and queries.

Magento 2 sites will run on average 20% faster than the sites based on the previous version. Pages will load in half the time as it has full-page caching. Whereas with an efficient indexing system, transactions become faster and easier to process.

Thus, faster site speed will encourage more sales and increase website search engine optimization.

2. Mobile Friendly

As we know that online shoppers perform more than 50% of online transactions on mobile devices, a responsive web shop is a must.

Magento 2 makes mobile commerce a priority as Magento 1 sites did not deliver optimum performance on mobile devices. Customers can take their mobile performance even further with the release of PWA (Progressive Web Application) Studio in Magento 2.3.

3. Smooth and Simple Checkout Process

Even though the Magento 1 checkout was a single page process, it was cumbersome.

Now Magento 2 offers a simple 2 step checkout process and the Instant Purchase feature. Existing customers can use their email address to check-out faster using their saved information like using previously-stored payment and shipping information to skip checkout steps altogether, taking them to a confirmation purchase page.

This increases conversions and reduces abandoned cart rates.

4. Better Admin Interface

This is a non-technical user’s dream! The admin user interface has been touted as the most problematic elements of Magento 1 for its confusing layouts and being intimidating to first timers. That problem was solved in Magento 2.

Magento 2 offers a user-friendly and clean experience where even the most non-technical users can add new product listings and find tools with ease. The admin dashboard enables you to find crucial business information about your e-store in one single place, leaving no room for confusing navigation.

The new version is easy to navigate and use which means that your customer will get to pages or products they desire faster.

5. Improved Security

A lot of attention has gone into the security of the online platform in the wake of increased data breaches.

Magento 2 also offers robust desktop protection due to major changes in the source folder structure. Ther number of root folders has been reduced to five by Magento 2 which in the previous version of the platform was containing nine root folders.

Moreover, the mask folder has also been deleted from the root folder. This new structure means that the code cannot be stolen or stolen directly from the root, making Magento 2 more secure than Magento 1.

The Next Big Step Towards Migration

Customers reported they benefited from Magento Commerce 2’s comprehensive security standards, native B2B functionality, multi-site capabilities, and easy-to-use content development functionality.

Their reasoning for choosing Magento was based on how it can be customized to meet their specific needs. You can certainly find your why in the above mentioned reasons to not delay the upgrade any further.

We recommend you to take a systematic migration approach or get a team of Magento experts onboard to help you with the migration with zero down time.

About Galaxy Weblinks

We have a team of Magento experts that will assess your eCommerce website and help you stay up-to-date when it comes to security, performance, and stability. Contact us for a free consultation!

6 factors to consider before choosing your e-commerce platform

Setting up a shop online? Well it’s easier than setting one up made of bricks and mortar.

But it doesn’t mean that E-commerce is easy. The insane level of competition aside, your problems start even before you’ve begun to build your website. You start with zeroing in on an e-commerce platform for your business but the options are numerous and all seem to offer similar functionalities. It can be a bit confusing.

This is not a comprehensive list but we intend to simplify the selection for you. So here are some factors like pricing, payment gateways supported, security, etc. to help you select the right e-commerce platform.

1. How secure is the platform?

One of the first things that you should consider in your e-commerce platform is that the language it is based on. Because the platforms based on object-oriented programming language come with embedded security protocols and hence are considered safer.

Magento and Shopify pay extra attention to reduce the vulnerabilities of websites with two factor authentication. And for platforms which do not have multi factor authentication to protect sensitive information, security plugins can provide that extra layer of safety.

A platform is safe when-

  • An e-commerce platform should conduct security audits for sustaining websites.
  • It should safeguard sensitive data from breaches and attacks.
  • Also, to prevent any monetary frauds an e-commerce platform should be PCI and SSL certified.

2. If it is SEO friendly

39% of e-commerce traffic comes from direct searches. This is a good reason for you to take SEO considerations into account.

Popularity of a website depends on various factors with content playing a significant role in attracting the audience towards the site. To understand things better, ask questions like, does the e-commerce platform allow you to write meta-information about the product or is there Google site map support? These questions are important as they have a direct impact on SEO rankings of the site.

Onveos is a perfect choice if you are considering SEO as a selection factor because it provides independent fields for SEO elements. Other than this you can also go for Magento, Woocommerce, and OpenCart as they play a significant role in inbound marketing initiatives.

3. Responsiveness

A responsive web design helps in providing a great user-experience from a desktop to tablets and mobiles of various sizes and orientations.

Having a separate mobile and desktop site requires having different marketing campaigns, product information & banners, catalogues, etc. Platforms like Magento and WooCommerce have various responsive themes and templates to make websites vertically stacked.

Shopify even lets you edit HTML and CSS directly. You can change the colors, size, and positioning of any element on the page within the platform.

4. Multi-channel support

Always prefer a platform that lets you sell product or service across different channels like Instagram, FB Messenger, Amazon, and others. It increases the revenue percentage on whole.

The best multi-channel e-commerce platforms are Shopify, Big Commerce, PrestaShop, Magento, and Woo Commerce. As soon as you choose a platform, your next step should be towards understanding the audience. It will help you analyse what your end users are looking for and how do they buy things online.

Adding more channels will increase the task of managing and tracking inventory system. Centralised management of the data creates diversified selling options in online marketplaces. Multi-channel selling increases the revenue of e-commerce sites.

5. Plugins and integrations

Even though an e-commerce platform has all the things to run an online business, it still needs integrations and plugins to add crucial functionalities like Payment gateways, Tax calculators, Inventory management, etc.

You’ll find a popular bunch of essential plugins and integrations that are common to all the platforms. But your platform of choice should be the one that has an active community and supports plugins and integrations relevant to your business.

6. Last but not the least, compare the price

Price of an e-commerce platform depends on multiple factors like design, setup configuration, custom development, maintenance, and so on.

The per month cost of Shopify platform starts from $9 and goes till $299 whereas Volusion starts from $15 and goes upto $299. Shopify is a perfect choice if you are looking for multiple features and add ons in your app. You can select Volusion for a more selling-focused experience.

Big-commerce has the highest starting price of $29.5 followed by 3dcart at $29. Big commerce is one of the best platforms for SEO considerations. 3dCart is a feature rich platform that builds and manages online stores real well.

Before you zero in on any platform, match your website’s specific needs with the platform’s features and estimated cost. E-commerce platforms can also utilize AI, VR, Chatbots, and Blockchain to help your online business stay relevant.

We know how important is it for you to get things right as your business is in question. If you’ve any doubts related to e-commerce platforms and if you need assistance developing one then feel free talk to us here.