5 Onboarding Flows to retain your mobile app users

Contemporary mobile apps have different ways of onboarding and retaining their users. Duolingo, a very popular language-learning application offers free sessions before they ask you to sign up. On the other hand, Airbnb’s onboarding flow starts strong with an authentication page, saving users from a simple account creation overkill.

There are multiple onboarding practices that businesses use to engage their users. It is vital to strike a balance in gathering essential information as a lack of context can drive away your users and information overload can lead to a higher bounce rate.

However, the data unveils a bitter truth:

1 out of 4 people abandon mobile apps just after their first use.

Your users must understand the core value of your product faster for an enhanced retention rate.

In this article, we share a list of 5 different onboarding flows, to help you get your users hooked to your app.

1.  Keep your account setup process simple

person holding a phone

If your mobile application necessitates users to sign up to access the app features, the setup process needs to be quick and simple.

This especially holds for Social media or Messaging apps that request device permissions and include an explanation of why the access is required.

Communicating with users builds trust and alleviates security concerns. Avoid scaring away your new users by coming across as too intrusive.

Avoid: Do not ask your users to fill up their information on numerous screens. We recommend authentication via their social accounts, such as Google or Facebook.

2. Highlight the value

Netflix sign up screen

Ask your users the problem they want to address with your mobile application. In this onboarding flow, do not focus on the awesome features of your app. Instead, help them understand why they need to use it.

We recommend communicating the value or specific benefits instead of highlighting features and functionalities.

This has worked out well for apps like Netflix (mobile) and Evernote. Your onboarding process must showcase how the app will meet the user’s expectations.

Impress your users with the various benefits they can reap while using your mobile application. ‘Here is what our product can do’ and ‘Here what you can do with our product’ are completely different approaches and need to be deployed as per your discretion.

Avoid: Don’t overwhelm the users with numerous screens. The key benefits of your app must be displayed in the minimum number of screens during the onboarding process.

3. Showcase the key functionalities

Paypal website screenshot

Introducing your users to the functionalities of your app is another way to onboard them. This onboarding flow is appropriate for apps that have complex features.

This approach fits well for apps like payments, Ecommerce and professional services. Engage your audience, explain the critical features and make them curious about the way these functionalities will help them.

It is essential to communicate the key features upfront to effectively help users understand how your app works. This approach clears up any confusion that the new users may encounter while using your application.

Avoid: Don’t use long texts and jargon. We recommend using illustrations for showcasing the core features in place of long text. This makes it convenient for the users to understand how the app functions.

4. Get users to commit to a mission

Duolingo website screenshot

If you want users to get familiar with your product quickly, encourage users to interact actively with gradual engagement. We suggest that you gather crucial information about users, but in an interactive way. This would usually postpone the signup process.

Gamifying your mobile app onboarding process is an example of this interactive approach. e-learning apps (Duolingo), fitness apps (Fitbit), productivity apps (Habitica) have encouraged their users to interact actively.

The possibility of users to stick with the platform is impacted hugely by having them commit to a mission before signing up.

Avoid: Discourage complicated reward systems. We suggest offering small rewards on completing a module or breaking it down to small units.

5. Create tailored user experiences

Spotify website screenshot

Many apps improve user retention by helping users continuously discover relevant content while helping them select their preferences. If the users can’t discover the content they are interested in, they are almost guaranteed to abandon your app.

Apps like Spotify, Hulu, Pinterest and other entertainment apps leverage user onboarding to create tailored user experiences by inquiring about users’ favorite genres or preferences.

This approach requires you to either ask your users for data or obtain it through a third-party source such as the users’ browser. Alternatively, you can ask the new users for their date of birth and gender as they sign up for a free account during onboarding.

Avoid: An endless content repository is a double-edged sword. The suggested preferences should be categorized in broadly, to avoid overlapping and boredom.

The Next Step

They say it’s all about the first impression! No second chance..

However, many apps including Instagram, Airbnb, LinkedIn, Slack, etc. have adopted onboarding flows as an ongoing process using multiple A/B tests. These companies are successfully onboarding users that align best with their corporate goals and user’s needs.

It’s true that from the user base to the business model, each app is wildly different. One-size-fits-all practices rarely work. The only way to implement the best onboarding flow for your users is by testing various practices.

About the Author:

Animesh is a Sr. Project Manager at Galaxy and an expert in aligning client objectives with our mobile development team to deliver amazing digital products.

About Galaxy

Galaxy Weblinks has extensive experience in building Mobile Applications using iOS, Android and Hybrid Technologies. We provide specialized technology solutions to address complex business problems, across different industries. From idea to design to development and all the way to the app store, Galaxy Weblinks will work as an extension of your team to handle the entire mobile application development lifecycle. Visit Galaxy to know more about our capabilities.

Redesigning lessons from Super Bowl

About 100 million people tune into Super Bowl every year. The game is big because the money is big. Companies spend an average of $5 million for a 30 second screen time between plays. Apart from that the Super Bowl generates $300 million in commercial revenues. With all this money and eyes included, Super Bowl’s 2000s online persona would have been a bad fit for today. Around that time the TV spots were doing great; they were emotional and hitting the right spots, online space on the other hand was the exact opposite. A texty mess. This blog takes a dive in the website redesign of Super Bowl and helps you draw conclusion in case you’re also asking yourself ‘If I should redesign?’. Practically speaking, we didn’t have the modular frameworks back then and there was so little to work with. HTML, PHP, CSS, and maybe Flash. In hindsight lack of choices seems better. Then why even bother doing this unfair comparison, you ask? Because with this comparison we’ll help you answer a decade old and the most crucial questions of all: Whether you should redesign or not? Let’s answer this big question with a couple of smaller ones-
  • What is the end goal with your website?
  • What are the problem areas?
  • What will redesign cost?
This is a capture of the old Super Bowl website before the redesign. It shows a 3 column layout filled with all sorts of content with no visual hierarchy and respect to white spaces in sight.
Screenshot of superbowl.com 2009
The Homepage looks like a headache made out of HTML. For a dedicated page this homepage sure seemed like a missed opportunity to draw attention towards the primary goal of NFL; getting more people to see the game night. Which brings us to the goal of redesign.

Goal of the redesign

Your reasons for redesign can be purely aesthetic like getting bored of your existing design to something strictly business related; existing design being not good enough for conversions. Rebranding also could be one of the reasons to redesign, when you’re trying to launch a new product or service. Like Super Bowl rebranding their colorful and lively logos for an easy consistent brand image in the form of a new logo post 2010. Once you’re clear about your goal you can start working on the website or tell the people, who are doing it for you, exactly ‘what you want’. For the Super Bowl homepage the goal would be to get more people to watch the game, while providing other information like venue and time, all at a glance. Something that doesn’t make the visitor work for little but crucial information.

A picture is worth a thou……

Screenshot of Super bowl website
The new design uses the same principal. Just a few days before the game, the homepage features a simple hero image with the game venue cleverly placed in the backdrop. The new website leverages contrast to make the important information stand out. Like who’s competing, when, and where? There is also a CTA, that clearly mentions what to do next. Being the only action visible before the scroll makes it easier for the readers to complete their journey to the goal.

What are the problem areas?

Like any other website suffering with bad UX, the design team responsible for Super Bowl’s also had to answer questions such as this. When you’re sure about giving a makeover to your website. Usability reports and insights will help you reaffirm the reasons for your redesign. Having the data-backed reasons to do so won’t hurt. Ask your agency or hire specialists to evaluate your website, think heuristics, visual QA, and accessibility tests. Knowing exactly what’s wrong helps you gauge the magnitude of the solution, since redesign is not a days job. So now you’ve figured out the goal of your redesign and the problem areas that you need to work upon. Now all you need is a plan.

How will the redesign work?

Redesign for an enterprise is like clockwork, where all the cogs need to be engineered to fit without fault. Ask these questions to ensure smooth operation of your clockwork:

Is the development in house or outsourced?

It’s not necessary to keep the redesigning in-house if you have a team of your own, since outsourced dedicated teams can produce equivalent or better work more efficiently. When an outsourcing team handles the grunt work, your design team can dedicate their important time for planning how the redesign will go about. If you lack resources, you can completely outsource the design otherwise you can opt for design assistance.

Who leads the overall project and vision?

Inclusion is great for collaboration but it can distract the team from the goal. It is important for your redesign that there is a nay-sayer that keeps the team on track and keeps the project and vision from becoming something else, a hybrid of everyone’s opinion. Just as a Quarterback in football.

How will progress and success be measured?

If there were no yard markings then the football players won’t know if they get another 4-downs or how far they have come on the field. Clearly defined milestones of progress and success will do the same for the team working on your redesign. It prevents constant to and fro later in the process that only results in delays and inconsistent outcomes.

What are your timelines?

Football games typically last for 60 minutes, divided in four quarters of 15 minutes. It helps decide the pace and play of the game. For somewhat same reasons timelines are important for your milestones too. After defining the milestones you’d also need to plan when you’re expecting them. Getting chunks of predefined deliverables in time helps set momentum for project completion.

How much will a redesign cost?

If you manage to find the right agency and all the cogs slide right into place, then you won’t have to worry about the overheads. A medium to large website redesign can cost around $10000 to $50000 depending on the customization and functionalities you require. Before throwing that kind of money on a redesign project you must ensure that you’re getting a handsome ROI out of the whole exercise. If you’re thinking that ‘Just doing it’ would fix all your issues then it’s nothing more than a shot in the dark.

Takeaways

  • Keep Navbar sticky and visible at all times
  • Avoid multiple CTAs on a single screen
  • Give content some room to breathe
  • Make your copy clear and concise
  • Prioritize content according to your goals
When it’s the right decision, redesigning your website can have a positive impact on your business. But, if it isn’t the right decision, a site redesign can be a huge waste of time and resource. If not redesign then what? Custom landing pages, targeted ads, and localization are a great place to start.

An inside look at our Design Teams’ Remote Collaboration

Design professionals today are not confined to office spaces for design thinking and execution. Teams don’t have to stay in proximity to deliver the best design work. This is an era of remote working and even with team members located across continents, companies need to keep up the flow of creative innovation.

Design Team Collaboration in Commonly located Spaces

Remote working in regards to design projects is not a cakewalk as the value proposition depends on collaborative design sessions and team cooperation. Challenges like juggling through time zones, scheduling meetings, communication breakdowns, bad collaboration, etc., keep the designers on their toes.

Design projects are tricky. The bigger they get, the more complex it becomes to track activities and prompt the designers to get the tasks done. When it comes to remote collaboration, it doesn’t get any easier as designers can’t interact face-to-face. Given the illustrative nature of the designing, designers are supposed to work shoulder-to-shoulder and be able to draw, point, note, and gesture to get the work done.

At first, it seems like these tasks don’t fit well into a virtual teamwork setting. But that isn’t true. In the last few years, prevalent cloud technology has made remote collaboration smooth and sought-after by design agencies. So much so that it has redrawn the employee structure across companies.

How our Design Teams Collaborate Remotely

Our designers use cloud technology, multimedia, internet communication, and an array of cutting-edge technology tools. They partake in design sprints, brainstorming activities, face-to-face team interactions, and constant exchange of feedback and suggestions.

We use a structured and transparent communication setup that helps us navigate through the glitches of remote collaboration. Our communication spectrum goes from asynchronous and text-based communication to video conferencing. Our design leaders effectively discuss the action plan with the team, including what each unique team member is supposed to do, and by when. On the plus side, this helps foster a symbiotic practice and a sense of camaraderie among Galaxy’s design staff.

1) We count on the best collaboration tools:

Whether working remotely or in-person, sharing designs and gathering feedback are the most important facets of design validation and prototyping. In the process, the possibility of small details being overlooked and context being misunderstood remains. To avoid that, we employ Slack— a well-crafted collaboration platform that supports audio and video calls, all kinds of media file transfer, and integration with other tools. This makes our communication transparent, fast, and smooth.

Slack: Slack is our meeting room, notice board, water-cooler, call tree, and news broadcaster. It accommodates both team and one-on-one communications. It is a fun and all-inclusive alternative to monotonous email and messaging options.

2) A single, co-owned repository to tell us the work in progress:

Remote work setups are prone to confusion and miscommunication. Too many information repository tools only add up redundancy and confusion. We use Confluence to centralize all the technical documentation and progress of the projects in motion. For every step in design, an entry is illustrated with commentary, screenshots, and comments. This is to make sure everyone is on the same page, speaking the same language.

Confluence is a wiki for team collaboration. Team members can create, share and receive information about any ongoing project. As soon as any development takes place in the project, it is updated in the confluence knowledge base and becomes available to the team members.

3) We organize FREQUENT online meetings:

Remote teams don’t get in touch before a teething problem turns into a quandary. But design teams at Galaxy hold virtual team meetings thrice every week where we chew over design challenges, and fix them while they’re still manageable. Our intra-team meetings are complemented by impromptu pairing sessions where designers find themselves brainstorming with programmers, business developers, and documentation teams.

Zoom: For intra-team communication, we typically use a combination of video conferencing tools including Zoom. Conducting virtual meetings is fun with Zoom, which allows a participant count ranging from 7 to 70. From joining meetings midway and toggling between participants to sharing screens, Zoom accommodates it all.

4) Show, don’t tell:

Asynchronous and text-based communication (telling) becomes intricate in big projects. Showing, on the other hand, is more powerful than telling and visual inspiration goes a long way. Thus, we prefer using online whiteboards, sending screenshots and snapshots of plans, paper prototypes, sketches, personal notes, etc. When words fall short in conveying design nuances, screenshots and pictures do the job effortlessly.

InVision Freehand: Freehand, a feature of InVision, is a new, exciting, and creative way to collaborate in real-time. InVision Freehand features tools like Draw, Write, Sketch, and Comment as well as a lot of other functionalities. We use this tool for planning, feedback, and design presentation purposes. Freehand is a virtual whiteboard for us and any team member regardless of the location and can contribute to the ideation and other processes through this tool.

5) We keep a check on our competence as a team:

When working remotely, there’s a concern about how the efficiency and productivity of remote teams can be measured.”

It’s a lot easier than measuring efficiency of co-located teams. Organizations having remote work culture are result-oriented by necessity. At Galaxy, we draw clear work goals and deadlines. There are indicators like— reached budget, extra work hours, timely delivery, adherence to the task backlog, client feedback, etc., to measure performance. We also calculate the efficiency by calculating the progress of teams/individuals in prioritized tasks in the given time frame.

Trello: In Trello’s own words — “It’s a collaboration tool that gives you a visual overview of what is being worked on, who is working on it, and how far they’ve gotten.”

Simply put, Trello is an online corkboard, allowing users to enlist tasks, projects, files, resources, and everything else needed for working together. It is designed for task-based communication, and we use it as task calendar, checking off completed tasks and scrutinizing what is in motion. We use Trello for Value Stream Mapping of all our projects and processes.

In conclusion, we would like to leave you with some tips:

  • In the context of remote working, what works for one organization might not work for others, so experiment with pilot efforts.
  • Like a co-located environment, have an organizational structure for remote teams.
  • In a remote team setup, there should be one key person who owns the project and is aware of all the progress. 
  • Keep up with with new communication software and technology features. Don’t try to use them all — pick and choose just a few that best suit your team.
  • Set goals and deadlines the same way you would have if the teams were co-located.
  • Giving your team the freedom to be innovative and experimental with their work will have a positive impact on your business.

Remote Collaboration between Design Teams Infographic

Hamburger menu | To use or not to use

Even though it might seem like a contemporary design element but Hamburger menu is as old as our personal computers. It was designed by Norm Cox, design lead for the first ever graphical user interface made for Xerox Star.

Since then Hamburger icon has become synonymous with menu and a way to make the screens clutter free. Almost all of the internet recognizes it as the menu icon.

But as ubiquitous as the hamburger is, it is not going to stay that way. Here’s why

Makes feature discovery a task

Practically every designer has used hamburger menu as a goto navigation component. What a lot of people miss is the fact that it’s hidden and whatever is out of sight, is out of mind.

It’s proven that using hidden menu adds to the friction and user would rather skip than go through the difficulty of revealing and discovering hidden features.

Besides, people are more likely to use visible navigation than a hidden one.

Conflicts with system navigation

When smartphones sacrificed the capacitive and solid buttons for screen real estate, on-screen and gesture navigation had to make their way in the UI.

iOS apps have been struggling with hidden navigation long before no-buttons-all-screen went mainstream. Designer can only put so much in a navigation bar. It’s either menu or back button for navigation because none or both are a bad option for usability.

Non-glanceable

Adding a layer of difficulty just so that interface looks cleaner is bad for engagement and conversion. Visible menu such as tab bar lets the user see right away what’s what. It also makes notifications more contextual.

People find it easier to switch between tabs than discover hidden features via menus.

It’s just like choosing what to order when you’re hungry. What are you more likely to order, a dish for which you can see the ingredients for or a dish for which you can’t?

The former, of course, nobody likes to experiment on an empty stomach.

Now that the hamburger is out, what are your options

Tabbed navigation

This menu is prominently used in mobile phones. Smartphone screen sizes have increased substantially and single handed usage has become more difficult than ever. The hamburger which was easily approachable once with smaller sized screens is now even out of the stretch zone of the palm.

Tabbed navigation at the bottom brings the navigation down where everything is easily reachable within the reach of your thumb.

If you look at the Android UI Guidelines you will find that the Tab Bar is now a main navigation component. Which means that it’s more suitable for current and upcoming devices.

Progressively collapsing menu

This is a progressive approach towards hamburger menu. But unlike hamburger, this navigation adapts to screen size without hiding the features.

This menu utilizes familiar iconography to collapse the navigation according to the screen size without losing much information.

Combination of tab and hamburger

Combination menu comes in handy in the scenarios where the design calls for more than 5 menu items. Phone screens are big but they can only be as wide as the grip of the palm. There is no way to accommodate the amount of items that a hidden menu can house.

A combination menu has four tabs and a hamburger to house more items.

Takeaway

Hamburger menu has its share of good and bad. A bad implementation doesn’t necessarily mean that the UI component is bad. There are apps where hamburger makes for an ideal choice and in other cases it causes friction in user experience.

It all boils down to what’s more suitable for your app or website. Any of the hamburger alternatives will work for you as long as it’s not hidden.

5 mistakes to avoid while designing tooltips

Tooltip is a great UI pattern for user onboarding and feature discovery. But there is a thin line between useful and annoying tooltips. This post will help you draw the line.

Your tooltips are either helping users by telling them about the features that are exclusive to your product or they are interrupting users in between their important tasks to tell them how brilliant your new upload feature is. It’s a mistake to question your user’s intelligence. Tooltip design often fails because of common mistakes like these.

Here is a list of 5 mistakes that you can avoid to boost feature adoption and product tour completion rates with your tooltip design.

1. Where are the hints when you need them the most!

Image of a man acting confused in a shopping mall

One of the most frustrating things about tooltip design is visibility. While designing unique interfaces, placement and size of tooltips are often ignored. A user can’t use something if it’s hidden.

Most common implementation of transient tooltips doesn’t take touchscreens into consideration. Hover triggers have tiny hit points. Anything tiny is bad for accessibility. These actions require fine motor skills to land and hold on the hit point for a while.

2. Must have one upper case, one lower case, special char….poof!

Ant Man shrinking

Consider tooltip as friction in user experience, if the users have to go out of their way to perform a difficult action, chances are they’ll skip.

If the interaction in your design requires a lengthy explanation, then tap or hover to reveal action becomes an unnecessary burden.

3. Oh! Here is a tooltip telling me to write in the field it’s obscuring

Lady running through kitchen

Some transient tooltips are designed to expand over the input field while some stretch past smaller screens. You can’t read and act simultaneously when the tip is inaccessible or covering the input fields.

Tips are supposed to help the user with the interaction and not obstruct it.

4. Should have told me earlier that tapping this button will terminate my session

Train pilot emergency breaking

Timing is crucial in tooltip design. The tips should be aligned with the user flow. Feature adoption and user’s understanding of your product depends on the relevance of tips and not the frequency of it.

A user will only be interested in reading about a feature when they need to use it. Overwhelming the user with information for the sake of feature discovery will only make them skip the info.

5. What does it have to offer?

Last but not the least, comes your tooltip copy. A boring and irrelevant copy might cost you the user motivation to even encourage an action. Motivation, Ability, and a Trigger are the three crucial elements in BJ Fogg’s Behaviour Model that prompts a user to take an action.

Copy is an indispensable part of a tooltip because it motivates the user to take action. Your tooltip is doomed to fail if your copy isn’t conversational or it doesn’t reflect your value proposition.

In a nutshell

Even the most intuitive UI needs tooltips while onboarding new users or introducing new concepts. The difference between not-so-obvious and obvious is not that obvious. Think about your target users while making these assumptions. Explaining a basic feature to an experienced user might annoy them.

Facebook, Asana, and Slack are some of the best examples of great tooltip design. Their tooltips are a part of the user flow. Facebook has a subtle, conversational, and attractive approach towards tooltips, which informs and encourages action as well.

If you’re seeing significant drops in your user onboarding or feature adoption then give us a shout here, we’ll be happy to help you optimize your tooltip design.

The Bare Bones of Skeleton Screens

Losing customers to Slowpoke of a UI is a nightmare for any UX designer. What if there was a pseudo-catalyst that could make your UI seem like there was no delay. In this post, we’ll tell you about skeleton screens and how it can get rid of your slow-loading nightmares.

So, what are these spooky sounding skeleton screens?

A Screenshot of of a loading Facebook homescreen

Skeleton screens are the better alternative to progress bars or spinners. It’s a blank page that mimics the layout of an actual web page that it’s trying to load. The primary purpose is to imitate the page as to give the website visitor the feeling that the page is actually loading.

Fast Company stated a study by Google that reported they lose about 8 million searches a day from 4/10 of a second of delayed loading time. This is why a skeleton screen is so important. Mimicking a loaded screen will give your site the needed time to retain the attention of a visitor while the page loads.

Progressive loading is one of the recent developments in Skeleton interfaces. As the name suggests the Individual page elements become visible as they load progressively instead of displaying all at once when the page fully loads.

There’s a challenge though

The only time you’ll have a hard time designing skeleton screens is when you’re deciding the elements your site will have as placeholders. The most effective placeholders are UI elements, as website visitors are usually attracted towards the interactive elements when they’re looking for specific pages.

The benefits of getting it right

A screenshot of a loading LinkedIn homescreen

Skeleton screens can lower site/app’s bounce rate. When a website visitor sees it, their eyes will gravitate towards the feature they’re most likely to use. Take LinkedIn’s loading page for instance.

If a visitor needs their profile information, they will automatically look left for the loading element or group of elements that resembles a profile info structure. If they want to go through the updates from their network, then their eyes will go towards the center. Same goes for one of the early adopters of skeleton approach, Facebook.

Benefits we talked about at a glance

  • Lowers your bounce rate
  • Helps website visitors feel less frustrated with load times
  • Gives people a prediction of where certain content/images will load
  • Shows people that progress is being made in the loading process

Why Not the good ol’ spinner or progress bar?

A GIF of a loading spinner

When a visitor’s in a hurry to find information and you see a slower, stagnate loading bar or spinner, what do you think?

Most people think, “How many seconds will I give this site to load before I leave and look for another?” The visitor’s frustration will rise as they stare at this one loading bar and will be more likely to bounce.

Spinners/loading bars give people uncertainty about the load time and uncertainty will lead to them leaving a site. This is why skeleton screens are necessary for better UX.

Bonus tips

  • Break down your page bit by bit to outline it
  • Locate your static graphics that won’t change while the site is being used
  • Create the body of the site, using those static graphics first
  • Fill in where you know your text populates — it should look like a background, not like it’s appearing from nowhere
  • Test the skeleton screens as you implement them
  • Tweak images and imitated text boxes until they more closely represent what your page actually looks like

Even though Skeleton screens are just a cosmetic cure for slower loading applications but it does the job of retaining the visitor’s attention real well.

We hope that you enjoyed this post about skeleton screens. If you’re looking to improve your UX beyond skeleton screens, then this UX Training might be just the right thing for your team.

InVision Superman Versus Framer X Batman — Who’s Your Bet On?

If you’ve looked over these tools before, then you’ve probably wondered how they compare when facing off one with another. What’s InVision’s kryptonite? Why Framer X doesn’t play well with other superhero tools? And which is the best tool for web developers? Our article will help you make an informed decision regarding which platform is better suited for your web design team. We’ll walk you through the pros and cons of both platforms and tell you about each of their special features.

InVision Studio’s Strengths

Whether you and your team use Macs or PCs, InVision is available for both and allows for collaboration with a team in real time. Each collaborator has their own mouse, so you and your team can be working on the same project at the same time without worrying about only one person having control at one time. InVision Studio is incredibly teamwork friendly with their real-time version updates, permission management, and version control. You can also easily share components because their component library is built directly into the InVision Studio.

InVision’s Live Share interface even allows a VOIP chat and a free hand-drawing tool for making sketches within the program itself. It also syncs up to the rest of the InVision platform and can be created and managed on the cloud, making it all-encompassing. And, it’s easy to include team members from start to finish on any project.

They provide an indefinitely free trial, but it is limited to just one project, but that’s more than enough time to test out all of the platform’s capabilities.

  • Prototyping is seamless with InVision as you can drag and drop items from a comprehensive gesture list with instant playback and the ability to preview your work directly in Studio. It even simulates designs in a web-browsing experience for clearer UX previewing.
  • Integrated animations give you a frictionless experience. Not all pages and animations have to be static, right? These animation tools can help bring your pages to life for better UX.
  • Responsive design is music to every designer’s ears but add in an adaptive layout and it sounds so much better. InVision has advanced pinning and percentage geometry with responsive element flow, so it won’t matter whether your customers prefer desktops, tablets, or mobile devices when your designs look stunning on them all.

highlighting invision tool strength

InVision’s Superpower

InVision has an amazing public API with a library filled with UI and UX kits, icons, and apps, which will make your UX seamless.

InVision Studio’s Weaknesses

InVision’s kryptonite is that it’s on the pricier side, which may seem a little too high for simply being a hosting platform.

Since it’s a tool for building click-through prototypes and getting feedback on them, you cannot make designs in the platform itself, but rather have to make designs in another app and upload them.

Unlike Superman, InVision doesn’t always play well with other tools and that could be tedious. It does have all-in-one environment but because it doesn’t integrate with other tools, sometimes it can be an issue.

InVision’s Cons at a Glance

  •      Pricier for primarily being a hosting platform
  •      Designs have to be uploaded from an outside source
  •      No integration with outside tools

Framer X’s Strengths

If some of your team is newer to design or you have interns, then teaching them how to use complex design tools may not be very appealing. However, Framer X uses CoffeeScript for defining its animations so it has a low learning curve for newer designers and can even be used by non-programmers.

Framer X is already integrated with Framer Generation, so you’ll be able to import layers directly from Adobe Photoshop and/or Sketch. As you put your work together, you’ll be able to see an instant preview of the animation you’re currently making, giving you some real-time, visual feedback on your work. It also has drag and drop animations for data and rich media elements. It is all backed up by code so that you’re closer to development.

The SVG-based vector editing toolset that Framer provides has predictive snapping, curve bending, and angle locking to give your vector drawing a powerful edge.

You can prototype with high-fidelity flows on an infinite canvas with pop-up modals and slide-in overlay menus. You can also add horizontal and vertical scrolling in the same frame. It supports animation and interaction prototyping for multiple devices with 8 pre-installed devices from desktop, web apps and mobile platforms to choose from. You can create your own unique setup fairly quickly. Add that with their built-in, 60FPS transitions and you have a solid toolset.

It’s also easy to use. If you’re familiar with Sketch, then Framer X will be a breeze. They have Stacks, too, which allows you to easily create customizable lists and tables with automatic distribution and alignment.

 framer x strength like that of batman

Framer X’s Superpowers

Like Batman, Framer X has a belt of gadgets for its superpowers. They have advanced features that include their Frame Tool for responsive layout, Stacks to help with grids and lists, and interactive Components. These components are also built into their codebase, React, which will make your prototypes feel real.

Framer X’s Weaknesses

It’s only compatible with Mac with no version for Windows or Linux. And since Framer uses CoffeeScript for UI app prototyping, it can be a problem for those who haven’t ever learned CoffeeScript before as they would have to learn a whole new programming language.

Collaboration is also weak for framer X as you can’t upload your prototype to the cloud or download it for offline use. You still have a share link, but once you close your project, that access closes off.

Framer X’s Cons at a Glance

  •      Mac only
  •      Learning curve if you don’t know CoffeeScript
  •      Weak collaboration/sharing tools

Conclusion

As you can see, there’s no true winner in a battle between Batman and Superman. But, we always have our favorites. Framer X will be a favorite of Mac users — similar to Batman, it doesn’t open up to just any other computer hero. And if you already know CoffeeScript, then Framer X will be a walk in the park for you.

On the other hand, InVision’s has advanced pinning and percentage geometry. Its responsive design is like Superman’s heat vision. Like Superman InVision is best for teams. And, just as Superman can power in with other members in Justice League, Invision can be used by both Mac and PC owners as it has really strong collaborator features.

Which do you prefer, Batman Framer X or Superman InVision? Vote in the comments and if you like this article, go take a look at our blog page for more content!

How Zeplin Transforms Agile Workflows?

With 71% of businesses using Agile approaches, tools like Zeplin are becoming more and more important. They’re not just facilitating smoother workflows; they’re reshaping how teams collaborate on software development. Zeplin, specifically, has made notable strides in this area, revolutionizing the way design and development teams interact.

Design Systems and Zeplin: A Synergy for Success

Zeplin’s role in reinforcing design systems is vital in an Agile environment. By providing a unified platform for design elements, it ensures coherence and uniformity across projects. A notable example is Airbnb’s design system, which utilizes tools like Zeplin to maintain a consistent brand and user experience across their digital platforms. By streamlining their design process, Airbnb has managed to reduce design discrepancies significantly, leading to a more cohesive user interface.

Streamlining UI/UX Feedback with Zeplin

Feedback loops are essential in Agile development, and Zeplin optimizes this by bridging the communication gap between designers and developers. For instance, Dropbox reported enhanced efficiency in their design process after integrating Zeplin. The platform allowed for quicker feedback and iterations, reducing their design revision time by approximately 30%. UI/UX designers can utilize Zeplin’s interactive environment to rapidly prototype and iterate designs, ensuring faster approvals and implementation.

Effective Collaboration through Zeplin Integrations

Zeplin’s ability to integrate with tools like Slack and JIRA enhances its effectiveness in Agile workflows. Shopify’s integration of Zeplin with Slack serves as a great example. This integration has facilitated faster updates and feedback within their teams, leading to improved project management and a more synchronized workflow. Such integrations demonstrate Zeplin’s versatility and its capacity to adapt to various team dynamics and project requirements. Teams should explore Zeplin’s integration capabilities to enhance real-time collaboration and project tracking, ensuring a more aligned and efficient workflow.

Overcoming Communication Challenges in Design with Zeplin

Communication is a pivotal aspect of project management, and Zeplin addresses this by providing clear and organized design specifications. IBM’s design team has utilized Zeplin to effectively manage communication among their globally distributed teams. This has led to a more streamlined and efficient design process, significantly reducing misunderstandings and delays in project timelines.

Quantifying Zeplin’s Impact on Agile Workflows

The measurable impact of Zeplin in Agile workflows is seen in the improvements in team productivity and project timelines. According to recent statistics, companies leveraging Zeplin have reported a 20-25% improvement in project turnaround times. This demonstrates Zeplin’s profound impact on enhancing efficiency and streamlining processes in Agile environments.

Galaxy Weblinks: Pioneering Agile Excellence with Zeplin

Navigating the complexities of UI/UX design, web development, and Agile methodologies requires more than just understanding; it demands the right tools and expertise. Galaxy Weblinks, with its deep-rooted experience in Agile practices and a suite of services including UI/UX and web development, is uniquely positioned to help businesses harness the full potential of tools like Zeplin. We specialize in fine-tuning Agile processes, ensuring our clients not only keep pace but lead in the competitive tech landscape. Reach out to us and transform your Agile journey into a story of success and innovation.

Tool Alert: UI Faces: Easier Design Process IS Everything

Dear fellow designers, have you ever felt serendipitous? (yeah yeah I will monitor my Word Porn consumption). That is how I felt when I found UI Faces. The tiny little tool solves one of the most boring, if not major problems of the designing process. It’s an ode to all the hours that our brethren & sistren had lost while looking up for the right avatar of the UI Mockup. UI Faces is a simple aggregator of people avatars that you can use in your design mockups. It has got a whole collection of beautiful & diverse people who let you use their face in your design (faith in humanity, restored). You can save time & energy and keep your sanity to continue the rest of the design process. Every single picture on the tool is processed and tagged with age, gender, emotion, and hair color. You can easily filter for quick search and sort them by your requirements. No fuss and fume. Even my Scrum Master seemed impressed so you can take his word, if not mine. The users who have submitted their photos are aware that their pictures will be used. Also, as every picture on the website is reviewed personally by Alex, there are no copyright issues. Great guy tbh! You can use all the avatars either by the good ole’ copy-paste, API, and Sketch plugin. Easy peasy and quick! Also, this baby belongs to Mighty Alex, so go give him a shoutout!