Category: Marketing

Every business owner wants to increase traffic on their ecommerce website. Because more traffic translates to greater conversions. However, getting more traffic is not as easy as just saying that you need more traffic. 

It’s crucial for growth and survival when you’re starting and it’s essential to sustain when you’re mainstream. In this blog, we’ll discover 5 high-impact ways to drive consistent traffic to your business.

1. Paid Social Media Ad Campaigns

The world is on Social media and there is no better way to reach your potential customers than social media platforms. On average people spend 5 hours/day on social media of their preference. With the help of paid social media ads, you can deliver highly targeted ads to the customers who are most likely to convert. 

• Facebook ads

Tactic type: Short-term

Effort: Low

Impact: High

FB’s robust advertising platform lets you target users based on their interests, behavior, location, and more. 

• Instagram ads

Tactic type: Short-term

Effort: Low

Impact: High

Instagram has more than one billion active users worldwide, with 90% of accounts following a business according to Instagram.

• Pinterest ads

Tactic type: Short-term

Effort: Low

Impact: High

According to Pinterest, 72% of active users say they use it to find new brands and services, and, in another study, 90% of respondents said Pinterest gives them ideas about which products to purchase.

• Google Ads

Tactic type: Short-term

Effort: High

Impact: Very High

Google is different from others as it lets you advertise your products and services directly to people actively searching for them. 

2. Engage and be a part of a community

Engagement as a strategy is way more complex than it might look at first; like commenting on posts. To get people to visit your website you need to have an impact on them via a thoughtful dialogue, share and talk about things that drive emotion, and get people pumped. 

• Get friends and family to share

Tactic type: Short-term

Effort: Medium

Impact: Moderate

It might not look as impactful at first but it’s essential to drive that initial momentum, traffic, awareness, and sales.

• Drive excitement with contests and giveaways

Tactic type: Short-term

Effort: High

Impact: Very High

Everybody likes freebies. Contests and giveaways are a great way to get more followers on Instagram, increase social media engagement, and drive traffic to your website. 

3. Influencer marketing is well… Influential

Influencer marketing is building relationships with influencers with a huge following and getting them to talk and promote your product or service. You need to ensure that if the influencer’s content and reach are relevant to your industry, otherwise it’s futile.  

• Send free samples to Instagram influencers

Tactic type: Short-term

Effort: High

Impact: Very High

4. Content Marketing is a necessity

Content Marketing is one of the most organic and very reliable ways to get loyal visitors to your website. It typically includes the creation of interesting, informative, and engaging content. Blogs, podcasts, videos, guides, and ebooks are some of the popular mediums to engage your target customers with. 

Content marketing is also considered a best practice as far as search engine rankings are concerned. You can use free tools like Google Keyword Planner and Keyword.io to identify relevant content that matches customer’s intent and be visible in front of a larger audience in the process. 

• Write blogs to provide information or solve problems

Tactic type: Long-term

Effort: High

Impact: Very High

According to WordPress, the world’s largest blogging platform, each month 409 million people view more than 20 billion blog pages. If blogging is a part of your strategy, then you’d need WordPress experts to get the most of your potential traffic. We can help.

5. SEO will help amplify your visibility

If your customers can’t find your store online then all the efforts will go in vain. When people search for your products your store should be amongst the top results to appear. A solid SEO strategy and consistent efforts to apply that strategy will ensure that you appear in those top searches. 

SEO or Search Engine Optimization tweaks your website to increase its chances of ranking highly in search results for relevant keywords.

• Write titles that match search intent

Tactic type: Long-term

Effort: Low

Impact: High

Google explains, “Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”

Pro-tips for efficient SEO:

• Create unique titles for each page.
• Keep page titles to less than 55 characters.
• Keep writing style consistent with the use of title or sentence case across all your pages.
• Include your target keyword.
• Ensure you match the search intent of the query.

All the tactics we’ve covered in this blog are tried and proven to be very effective. Moreover, the tactics will help you optimize your website for conversions and increase high-quality traffic. An increase in high-quality traffic could mean more customers and more sales; which is our ultimate goal. 

About Galaxy

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Increasing conversions and enhanced customer engagement is the primary goal of all Ecommerce businesses, both large and small. This leads to more sales. However, increasing sales and conversions is not a cakewalk. 

There are numerous ways to increase your online sales, many that can be implemented with an immediate effect. We have curated 7 such practices which will help you get more conversions and thereby, more sales swiftly. 

#1 Cross-selling is BIG in Ecommerce right now

It is a strategy for selling products that are related to the items that are already in the customer’s shopping cart. They may fall into a completely different product category! Did you know that using a cross-sell on the checkout page can increase conversions by up to 3%?

Cross-sell items should be at least 60% less expensive than the item added to the cart. If you offer your customer a complete package, such as a camera and batteries at a lower price, they will not hesitate to purchase both.

#2 Create a streamlined UI/UX

How simple is it for a typical user to interact with your store? A streamlined user experience and interface are critical for your website’s growth. Put product recommendations at the bottom, for example, and include “frequently bought together” options as well.

#3 Optimize newsletter sign-ups

Email newsletters are the go-to option for promotions in both B2B and B2C market space. Digital marketers understand the importance of email newsletters in shaping a brand’s tone and image. It is convenient to capture customer’s attention with the help of a simple newsletter sign-up popup.

#4 Offer a range of filters

Your existing customers have an understanding of your online storefront. The new browsers, however, need some guidance to navigate through your store. Consider them to be the online equivalent of window shoppers. 

This is where product filters come in handy. They help organize your products in a manner that enables visitors to easily pick and choose products based on their preferences.

#5 Enable guest checkout method

If you want to convert your customers into repeat buyers, instead of forcing them to create an account, offer them the option of checking out as a guest. Allowing for a guest checkout option could do wonders for your online business. 

Currently, many Ecommerce websites require a user to sign up for an account – and this may be doing more harm than good to your business because many website visitors do not have ample time to create accounts.

#6 Cover a Range of FAQs

Because you are not physically available to answer every other customer question, provide all of the information necessary for your customers to make a decision. Don’t overestimate your customers’ knowledge. Make as many arrangements as you can for them.

Be clear and transparent in your conversations and transactions with them, from Frequently Asked Questions to Return Policies, and from Shipping Dates to your Shipping Policies.

Put yourself in the shoes of a buyer and consider what questions they are likely to ask. Cover everything you can think of.

#7  Work on Improving Loading Times

KissMetrics report state that 47% of customers expect a web page to load in two seconds or less. A simple 1-second delay can result in a 7% decrease in conversion rate. 

You might be frustrated when a website you’re trying to access takes forever to load. If your website’s loading speed is slow, your visitors will likely feel the same way. Consider the following factors:

• Optimize images
• Optimize CSS delivery
• Prioritize above-the-fold content
• Reduce the number of plugins
• Reduce redirects
• Minimize HTTP requests
• Reduce server response time
• Enable compression
• Enable browser caching
• Minify resources

To sum up!

Although there are numerous other Ecommerce best practices that entrepreneurs should consider, incorporating these listed seven will not take much time and effort. We recommend evaluating your conversion rates regularly and making changes to your strategies as needed. Keep in mind that what works for one brand may not work for you. Simply continue to be unique, and your customers will reward you with the loyalty you seek.

We hope this practical piece curated from our experience in Ecommerce will help you drive sales. And if you want to interact with your customers in a whole new different way and enhance your conversion rate, contact our experts here.