Data Security Matters: Know Everything about GDPR Requirements, Compliances, and Deadline

“Personal data shall be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures” ~GDPR Article 5, clause 1(f). From May 25, 2018, organizations will be dealing with penalized under General Data Protection Regulation (GDPR) if they violate its privacy laws. EU parliament approved and adopted the GDPR in April 2016 and it will be implemented next month, forcing numerous organizations to change their data protection policy. The deadline is May 25, 2018. It will also restrict companies from circulating data to the third parties to control unwanted marketing and reduce the risk of data selling.

What is GDPR?

GDPR is a regulation to protect the personal data and privacy of EU citizens for transactions within 28 member states of EU or even outside. It regulates the exportation of personal data outside EU. Also, it give users more control over how the organizations use their personal data. If companies fail to comply with the rules, they have to pay hefty penalties.

What all data does GDPR protect for the users?

Identity information like name, address and ID numbers

  • Web data such as location, IP address, cookie data etc.
  • Health data and genetic data
  • Biometric data
  • Racial data or ethnic data
  • Political opinions
  • Sexual orientation

Why did EU Parliament adopt this regulation?

The users in EU were doubtful on how companies treat their personal data, creating a mistrust in the users. According to the WARC survey, 85% users say they would boycott a company that showed disregard for protecting consumer data.

Are you under the risk of GDPR?

Any company that stores or processes personal information of EU citizens within EU states will drop under GDPR. Even if your company does not have a business presence within EU, but processes personal data of EU residents you are under the GDPR. A company with more than 250 employees or less, whose data processing impacts the freedom of data subjects will also be affected. A survey from PwC showed that about 92% of the US companies consider GDPR a top data protection policy.

What will the General Data Protection Regulation cost your company?

According to a PwC survey mentioned above, 68% of the US-based companies expect to spend $1 million to $10 million to meet GDPR requirements. Another 9% expect to spend more than $10 million. There’s a huge group of third party vendors that have access to this personal data across the globe. GDPR made it very clear that the companies need to ensure that all their third party vendors adhere to GDPR and process the data accordingly.

The client contract must reflect the regulatory changes such as:

  • Regulatory fines: EU is long known about its willingness to levy steep fines for regulatory non-compliance. In case a data breach is reported, not having contracts in place might work drastically against the company.
  • Operational: Have you decided the plan of action or the data flow with the third-party vendors? If not, it is not clear how you will be operating under GDPR.
  • Vendor management: According to GDPR, you must know how your vendors operate, what security framework they use, and how they process the user data. Without such critical knowledge, you don’t know the risk they present.
Do your vendors present a transparent process when it comes to data processing? Does your contract clearly mention the data usage guidelines? If not, it is clearly an indication that you don’t know what your vendors are doing with the data, which leads to a larger management issue.

Implications to breach of contract:

In case of non-compliance with GDPR a company can be penalized up to €20 million or 4 percent of global annual turnover, whichever is higher. The question is how the penalties will be assessed? According to the agreement, the regulators will swiftly act on a few companies found to be not in compliance with the GDPR to send out a message. This will help organizations to assess the penalties related to GDPR. The companies must report data breaches to supervisory authorities and individual affected by a breach within 72 hours of threat detection. The GDPR requirements will also force the companies to change they way they process, store and protect user’s personal information.

Are you ready with a robust data protection framework?

Here is what you need to do:
  1. Involve all the stakeholders — Just IT cannot set-up a data security infrastructure. Get hold of anyone and everyone in your organization who collects client’s information.
  2. Conduct a session for all your stakeholders in the process — Explain your stakeholders what is the importance of GDPR and how can it make a change in the organization’s process. Tell about the consequences and how regulation can affect the company.
  3. Create a data protection plan — Many companies have already created a data protection plan, but it’s time to review them once again.
Mobile-first VS GDPR — Mobile devices are one of the major hurdles setting up a strong security framework. According to a survey of IT and security executives by Lookout, Inc., 63% of employees access personally identifiable information (PII) of customer, partner, and employee, using mobile devices. This creates a gap, making unique set of risks for GDPR non-compliance. Companies facing GDPR compliance requirements must look for viable mobile threat defence solutions to protect EU PII, enabling them to achieve risk mitigation. This requires few steps:
  • Identify risks on EU data that mobile devices can present
  • Implement risk-based conditional access policies
  • Prepare GDPR’s “72 hours threat notification” process
  • Apply powerful security features around data transfer.
If your organization is on a growth stage focusing on clients based in EU, you surely need to work a lot on your security framework. Still thinking where to start from for the GDPR compliance? We can help you out. Get in touch with us here. Take the next step before it’s too late

Running Outdated Drupal? You Need to PATCH NOW!

Are you using outdated Drupal version for your website? Your website is open to hackers now! Everyone is calling it Drupalgeddon2! Here is the big news, Drupal recently found a major security vulnerability in their older versions. They have decided to release an URGENT security update, even though the 7.x, 8.3.x & 8.4.x are no longer supported now. The security vulnerability might give hackers access to your data and can take away your control from the website. Focusing on these issues, Drupal introduced an urgent security patch to address a highly critical security vulnerability. The designated flaws CVE-2018-7600 was found in the software’s core, and affects the older versions. Drupal produced patches for their older versions of its latest software – 7.x, 8.3.x, and 8.4.x. This will save you from database updates and quickly update without the possible side effects of a minor version update. What to do next if you are using Drupal 7.x, 8.3.x & 8.4.x.? Get hold of your developer and get the security release implemented immediately!
DO NOT PUT IT ON YOUR TODO LIST. GET IT DONE NOW.
The community has been expressing concerns over security in outdated versions and this is just the first wave. After you are done with the security release, plan on migrating the website to the latest version. Safety is the choice you make! Connect with our Drupal security expert now. You can read more about the official security release here

Google Rolls Out Mobile-First Indexing for Web Content

Google recently announced Mobile-First Indexing after a year and half of extensive experimenting and testing. The search engine giant will start migrating sites that follow best practices for Mobile-First Indexing. Google’s algorithm will now prioritize websites with a mobile version when searched from a smartphone. It will now consider mobile sites as the first node to the websites, especially when a query is fired from the mobile platform. This will surely increase the traffic for companies having mobile websites being crawled from the Smartphone Googlebot. Websites that only have a desktop version will experience a major downfall in mobile traffic, even if they have a high ranking on the search engine because Google does not maintain separate indices for different version of the websites. The websites using responsive web design or dynamic serving will generally be set for mobile-first indexing. For sites that have non-AMP and AMP pages, Google will prefer the mobile version of the non-AMP page for indexing. To make the change easier and smooth, Google will be notifying sites that are migrating to mobile-first indexing via Search Console.

What does it change for you?

Companies with ‘desktop-only sites’ will have downfall in their primarily mobile audience. It might not affect your ranking but you will need responsive websites and mobile-friendly content to perform better in mobile search results. The update is a part of Google’s announcement that said that beginning in July 2018, slow loading content will perform less as Google will be optimizing for speed. Long story short, you will have to make some amends! For more details on how you can get your website optimized for better performance after the update, contact us.

Tool Alert: UI Faces: Easier Design Process IS Everything

Dear fellow designers, have you ever felt serendipitous? (yeah yeah I will monitor my Word Porn consumption). That is how I felt when I found UI Faces. The tiny little tool solves one of the most boring, if not major problems of the designing process. It’s an ode to all the hours that our brethren & sistren had lost while looking up for the right avatar of the UI Mockup. UI Faces is a simple aggregator of people avatars that you can use in your design mockups. It has got a whole collection of beautiful & diverse people who let you use their face in your design (faith in humanity, restored). You can save time & energy and keep your sanity to continue the rest of the design process. Every single picture on the tool is processed and tagged with age, gender, emotion, and hair color. You can easily filter for quick search and sort them by your requirements. No fuss and fume. Even my Scrum Master seemed impressed so you can take his word, if not mine. The users who have submitted their photos are aware that their pictures will be used. Also, as every picture on the website is reviewed personally by Alex, there are no copyright issues. Great guy tbh! You can use all the avatars either by the good ole’ copy-paste, API, and Sketch plugin. Easy peasy and quick! Also, this baby belongs to Mighty Alex, so go give him a shoutout!

Older Apps Might Become Useless After Android P

Google recently came up with a developers’ preview for Android P. The developers have now found a new class in the latest Android P Dev Preview. It sets a minimum API version apps on Play Store. So, in Android P, if an app is not meeting the minimum API requirements, the OS will pop up a warning message stating: Error message: “This app was built for an older version of Android and may not work properly. Try checking for updates, or contact the developer.” We all know how pumped up Google is in keeping PlayStore in sync with new developments. Setting up a minimum API support requirement for newly uploaded apps is a perfect move. The update now restricts the developers from having a specific mindset before building an app, enabling the newly submitted apps to work with all the latest Android versions. Hence, the already available apps that fail to update will be retired for good. The news comes after Apple did something similar recently. Apple cleaned up the App Store from old apps. And even if you try running a removed app from your iCloud backup, it will popup a warning message. We have to wait for Google’s next step towards a better user experience. No matter what Google’s intentions are, once Android P goes live, things are surely going to change! Galaxy Weblinks provides all kinds of design and development services for mobile and web apps.

Social Media Marketing in 2024: Redefining Engagement and Brand Success

In 2024, the average digital consumer now encounters over 5,000 brand messages daily, yet only 1% of these messages leave a lasting impression. This highlights the critical role of Social Media Marketing (SMM) in capturing and retaining consumer attention in a crowded digital space. Let’s break down the latest trends and social media marketing strategies that make SMM work in this busy digital landscape. From quick, disappearing content to online shopping blending with social media, we’ll uncover what it takes to succeed in the digital world.

The Evolving Landscape of Social Media Marketing:

In 2024, SMM is marked by innovative technologies and changing consumer dynamics. AI-driven personalized content has become a mainstay, significantly enhancing user engagement. For example, AI-powered algorithms used by brands like Spotify tailor user experiences, resulting in a reported 30% increase in user engagement.

Emerging Trends in Social Media Marketing:

Ephemeral Content Dominance

Ephemeral content on platforms like Instagram Stories and Snapchat has become pivotal for user engagement in 2024, capturing 28% of social media time due to its fleeting and authentic nature. This content type has boosted user engagement by 40% and proven effective in creating urgency, enhancing conversion rates for time-limited offers. Additionally, it has strengthened brand-customer relationships, evidenced by a 35% increase in customer loyalty. The growing significance of ephemeral content in social media strategies highlights a trend towards more authentic, momentary marketing, resonating with consumers’ desire for genuine interactions.

Video Content Supremacy

In 2024’s social media marketing, video content, particularly short-form videos on platforms like TikTok and YouTube, reigns supreme, driving a 60% rise in brand engagement rates. Users are spending 88% more time on video-rich platforms, leading to a staggering 1200% increase in video shares compared to text and images. This trend is supported by innovative methods like interactive live streams and educational content, with live streaming alone increasing viewer interaction by 60%. The success of video content lies in its ability to create emotional connections and provide immersive experiences, establishing it as a crucial element for brands aiming to elevate audience engagement and storytelling.

Social Commerce Integration

The integration of social commerce into platforms like Instagram and Facebook has transformed online shopping, blending social media with e-commerce to enhance customer experience and boost sales. This approach has led to a 40% increase in sales for brands using these platforms, with influencer-driven sales and shoppable posts significantly improving the shopping process and consumer engagement. Social commerce provides real-time feedback and data-driven insights, allowing for more tailored marketing strategies and effective consumer engagement. This trend represents a future where shopping is an integral, convenient part of the social media experience, benefiting both consumers and brands.

Characteristics of Effective SMM in 2024:

  • Personalization and Authenticity
For instance, Nike’s personalized shoe recommendation campaign led to a 35% increase in online sales, demonstrating the power of tailored content.
  • Data-Driven Strategies
Using data to guide marketing decisions, as Netflix does, can significantly boost content relevance and viewer retention.
  • Agility and Responsiveness
Quick adaptation to consumer feedback and trends is vital. Spotify’s rapid implementation of user-requested features has been key to its high user engagement rates.

Building Brand Awareness through Storytelling:

Storytelling remains a powerful tool in building brand awareness. For instance, Dove’s Real Beauty campaign illustrates the power of storytelling in creating lasting brand impressions. Airbnb’s use of customer stories has enhanced its brand image, contributing to a 40% year-on-year increase in its social media follower base.

Enhancing Engagement in SMM:

Tapping on and encouraging user engagement is crucial for building brand loyalty and online presence. Let’s dig into some real-world examples to understand how innovative engagement strategies can transform a brand’s social media impact.
  • Interactive Live Sessions
Brands like Red Bull have utilized live streaming to increase viewer engagement. Their sessions, often featuring extreme sports or unique cultural events, have not only garnered massive live audiences but also significantly boosted post-event engagement through replay views and shares, leading to a 55% increase in audience participation compared to pre-event levels.
  • User-Generated Content
Encouraging users to create brand-related content is a strategy that has paid dividends for companies like GoPro. By incentivizing customers to share their adventure videos captured with GoPro cameras, the brand has created a vast library of authentic content. This approach not only increases engagement but also adds a level of credibility to the brand. As a result, GoPro has seen a 65% increase in user engagement on social platforms, bolstering both brand loyalty and community growth.
  • Personalized Responses
Engaging personally with users can profoundly impact the brand experience. Zappos, known for its exceptional customer service, regularly interacts with its customers on social media with personalized responses. This strategy has enhanced customer satisfaction and loyalty, with Zappos reporting a 40% increase in customer retention rates attributable to their personalized interaction approach on social media.

Measuring SMM Success:

In 2024, the focus has shifted from mere likes to engagement and conversion rates. For instance, Coca-Cola’s ‘Share a Coke’ campaign saw a 7% increase in soft drink sales, highlighting the impact of personalized marketing on tangible business outcomes. The complex landscape of social media marketing demands expert navigation to ensure your brand stands out. Galaxy Weblinks specializes in not only crafting effective SMM strategies but also providing a comprehensive suite of services to elevate your entire digital presence. We go beyond social media marketing to optimize your website and social media platforms, creating a seamless and engaging online ecosystem. Leveraging cutting-edge technology, we enhance your website’s performance and user experience, making sure it remains at the forefront of industry standards. Our expertise extends to integrating your social media efforts with your website, creating a great online presence that maximizes your brand’s impact. Partner with Galaxy Weblinks to explore the full potential of your social media presence and achieve unparalleled success across all digital fronts. L