Privacy Policy

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1. Cookies, Tracking Technologies, and Online Analytics

Like many websites, we and our third-party partners use cookies, pixels, tags, scripts, and other similar tracking technologies (“Tracking Technologies”) to operate our website, analyze trends, track users’ movements around the website, personalize content and advertising, measure advertising effectiveness, and gather demographic information about our user base.

Consent Management: We respect your privacy choices. Non-essential Tracking Technologies, particularly those used for analytics, advertising, and performance tracking as described below, will only be activated after you have provided your explicit consent through our cookie consent banner. Strictly necessary cookies required for the basic functioning of the website may operate without prior consent but do not collect identifiable personal information for tracking purposes. You can manage your preferences and withdraw your consent at any time through our cookie consent management tool, accessible via the [Link to Cookie Settings/Banner Management – e.g., “Cookie Settings” link in footer].

Specific Tracking Technologies We Use: Below is a list of the primary third-party Tracking Technologies currently active on our website. Please note that this list may be updated periodically. These third parties collect data directly via their technologies embedded on our site and process it according to their own privacy policies.

  • HubSpot: Used for website analytics, CRM integration, marketing automation, and managing our cookie consent banner. Collects data related to website usage, form submissions, and user interactions to help us manage customer relationships and marketing efforts.  
  • Google Analytics (GA4) / Google Tag: Used to understand how visitors engage with our website. Collects information such as pages visited, time spent on pages, interaction events, IP address (often anonymized or truncated), device and browser information. Google processes this data according to its privacy policy.  
  • Microsoft Clarity: Used for user behavior analytics, providing heatmaps and session recordings to help us understand how users interact with specific pages and improve website usability. Collects interaction data like clicks, scrolls, mouse movements, device information, and IP address. Microsoft processes this data according to its privacy policy.  
  • LinkedIn Insight Tag: A pixel used for conversion tracking, website audience retargeting, and website demographics related to LinkedIn advertising campaigns. Collects data such as URL, referrer URL, IP address, device and browser characteristics (User Agent), timestamp, and potentially LinkedIn member IDs if the user is logged into LinkedIn. LinkedIn processes this data according to its privacy policy.  
  • Facebook Pixel (Meta Pixel): Used for tracking conversions from Facebook ads, optimizing ads, building targeted audiences for future ads, and remarketing to people who have already taken some kind of action on our website. Collects data related to actions users take on the website, device/browser information, IP address, and potentially Facebook user IDs. Meta processes this data according to its privacy policy.  
  • Factors.ai Tag: A B2B marketing analytics and attribution platform used to track visitor behavior, link activity to company accounts, and measure marketing campaign effectiveness. Collects data including IP address, device/browser information, pages visited, referral source, and user interactions. Factors.ai processes this data according to its privacy policy.  
  • Warmly Tag: Likely used for website visitor identification and B2B intelligence, potentially linking anonymous website visitors to company profiles. May collect IP address, company information derived from IP, browsing behavior. Warmly processes data according to its privacy policy.  
  • RB2B Tag: Likely another tool focused on B2B visitor identification and analytics, potentially collecting IP address, company data, and browsing patterns. RB2B processes data according to its privacy policy.  
  • Quora Pixel Tag: Used for conversion tracking and audience building related to advertising campaigns on Quora. Collects data about website actions, device/browser information, and potentially Quora user information. Quora processes data according to its privacy policy.  

(Note: Include any other active trackers identified).

Data Collected via Tracking Technologies: The specific data collected varies by technology, but generally includes:

  • Internet Protocol (IP) address
  • Device identifiers (e.g., cookie IDs)
  • Browser type and version, operating system
  • Referring URLs, pages viewed, links clicked
  • Date and time of visits and interactions
  • Location data (derived from IP address)
  • Information provided voluntarily (e.g., in forms, linked to cookie data)

2. How We Share Information / Third-Party Data Collection

As described above, we utilize various third-party services that employ Tracking Technologies on our website. These third parties (such as Google, Meta/Facebook, LinkedIn, Microsoft, HubSpot, Factors.ai, Warmly, RB2B, Quora) collect information directly from your browser or device when you visit our site. They may combine this information with other data they possess about you. Their collection and use of this information are governed by their own respective privacy policies, over which we have no control. We encourage you to review the privacy policies of these third parties.

We may share information collected (including potentially personal information derived from tracking data under certain privacy laws) with these third parties for purposes such as analytics reporting, advertising measurement, audience segmentation, and targeted advertising.

3. Your Privacy Choices and Opt-Out Rights

You have several options to control or limit the use of cookies and tracking technologies:

  • Cookie Consent Banner: As mentioned, you can manage your preferences for non-essential Tracking Technologies at any time via our cookie consent banner/settings tool [Link to Cookie Settings/Banner Management]. Non-essential trackers will not run unless you provide opt-in consent.
  • Browser Settings: Most web browsers allow you to control cookies through their settings preferences. You may be able to refuse or delete cookies. Please note that blocking essential cookies may impact website functionality.
  • Industry Opt-Out Tools: You can opt-out of interest-based advertising from many third-party ad networks through tools provided by organizations like the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).
  • Specific Service Opt-Outs: Some services offer direct opt-outs (e.g., Google Analytics Opt-out Browser Add-on). Refer to the privacy policies of the specific third parties listed above for details.
  • Do Not Track Signals: Some browsers offer a “Do Not Track” (DNT) signal. While we monitor for DNT signals, there is no industry-wide standard for how websites should respond, so we do not guarantee a specific response to DNT signals. Our primary mechanism for honoring opt-out preferences for tracking is through our cookie consent banner.

4. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):  

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information.  
  • Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions.  
  • Right to Correct: You have the right to request the correction of inaccurate personal information that we maintain about you.  
  • Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the “sale” or “sharing” of your personal information. Under the CCPA/CPRA, “sharing” includes disclosing personal information for cross-context behavioral advertising (i.e., targeted advertising based on your activity across different websites or services). We may engage in activities considered “selling” or “sharing” through our use of third-party advertising and analytics cookies as described above. To exercise your right to opt-out of the sale or sharing of your personal information, please click the “Do Not Sell or Share My Personal Information” link located in the footer of our website. You can also manage cookie preferences through our cookie consent tool [Link to Cookie Settings/Banner Management].  
  • Right to Limit Use of Sensitive Personal Information: (Include if applicable) If we collect sensitive personal information (as defined by CPRA), you have the right to limit its use or disclosure to certain permitted purposes. [State whether you collect sensitive PI and how users can exercise this right, potentially via the same link/form as Do Not Sell/Share]
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise your rights to know, delete, or correct, please contact us via [Provide Contact Method – e.g., email address, toll-free number, web form]. We will need to verify your identity before processing your request.

LAST UPDATED: 29th APRIL, 2025