How to conduct a mobile usability test?

It is important to know that there are more variables when it comes to recording mobile usability test. The technical set-up for this test is quite simple, but it is a little bit different from the standard usability testing.

In this article, we are going to look at how to set up and conduct a mobile user test.

First, what is mobile usability testing?

This is a usability testing of a website, application, accessory, or anything else that a user might interact with on a mobile platform, such as a smartphone or tablet.

When and why should you conduct a mobile usability test?

Anybody that regularly conducts this type of test would tell you how powerful it can be.

Seeing is believing; a twenty minutes video clip showing users how to use your software is more powerful and eloquent than you can say. As with any usability study, increasing the ease of use leads to increased revenue and happier customers.

The earlier the testing is done, the better. This type of test can quickly find and correct major problems that might be extremely difficult or costly to fix in a finished product. So, user testing, without a doubt, is the best way of gathering requirements.

Setting Up and Conducting a Mobile Usability Test

It is important to know that any of these guidelines can be adapted to fit a specific need or desire, even if you are not using a mobile lab at all.However, without a mobile lab, it’s more difficult to observe and capture users’ interactions with your mobile site or app.

setting up mobile test lab with camera

A simple mobile usability lab only requires three things:

  • A camera (i.e. a webcam) with some extendable or cradle to observe and capture the mobile device and user’s interactions.
  • A computer to display the camera field for observers.
  • A recording software to record the session for later review and analysis.

Ok, what should a standard mobile user lab look like?

Here’s what a standard mobile lab should look like:

Use two webcams 

One should be on an extendable arm positioned to record the device from above, and the other to see the user’s face.

As long as the webcam shows their face, you will be able to get a good picture of where they are in the experience.

It also allows you to observe the user’s gestures interaction. This way, you can tell if they try to tap, swipe, pinch, or otherwise interact in ways that are not supported.

The webcam focused on their faces, allows you to see their emotional response throughout the test.This valuable feedback allows for real-time, user-specific lines of questioning based on their reactions.

Depending on the objectives of the test and the platform being used, you can occasionally take advantage of platform-specific features such iOS’s Airplay, Mirroring to show the device’s screen on the computer.

Tools You Can Use

usability testing tools available in the market

Morae:

You can use Techsmith’s Morae suite to capture and record the webcam video and audio feeds.This way, you can see what the users are doing while they are doing it and record this for post-test analysis. It also allows you to observe the user’s experience from another location remotely. They can focus on task at hand, rather than turning to talk to a moderator. Finally, Morae offers unique post-test analysis capabilities, including storyboard editing to make video clips of the test highlights.

Userzoom

Ok, apart from Morae, you can also use Userzoom. This tool consists of testing large samples and allows you to build your study and task. It creates a study with task for users to perform in their natural environment. Also, Userzoom can test any mobile website or a hosted prototype on both iOS and Android services. With this tool, you are sure of getting quality data.

Silverback

This is another great tool you can use to do your testing. It has similar functions with that of Userzoom. It captures the face and also gets to see what the user is doing clearly. Silverback enables the recording, editing, analysis and playback of testing sessions. You can easily share the video stream with anyone who wants to view the session remotely. We have found that video clips are an excellent way of illustrating our findings for our clients and their project managers.

Irrespective of the tools, you would need to define your goals both business and test goals to get insights and ask the right questions to your subjects.

Google Rolls Out Mobile-First Indexing for Web Content

Google recently announced Mobile-First Indexing after a year and half of extensive experimenting and testing. The search engine giant will start migrating sites that follow best practices for Mobile-First Indexing. Google’s algorithm will now prioritize websites with a mobile version when searched from a smartphone. It will now consider mobile sites as the first node to the websites, especially when a query is fired from the mobile platform. This will surely increase the traffic for companies having mobile websites being crawled from the Smartphone Googlebot. Websites that only have a desktop version will experience a major downfall in mobile traffic, even if they have a high ranking on the search engine because Google does not maintain separate indices for different version of the websites. The websites using responsive web design or dynamic serving will generally be set for mobile-first indexing. For sites that have non-AMP and AMP pages, Google will prefer the mobile version of the non-AMP page for indexing. To make the change easier and smooth, Google will be notifying sites that are migrating to mobile-first indexing via Search Console.

What does it change for you?

Companies with ‘desktop-only sites’ will have downfall in their primarily mobile audience. It might not affect your ranking but you will need responsive websites and mobile-friendly content to perform better in mobile search results. The update is a part of Google’s announcement that said that beginning in July 2018, slow loading content will perform less as Google will be optimizing for speed. Long story short, you will have to make some amends! For more details on how you can get your website optimized for better performance after the update, contact us.