In the world of online business and marketing, website plays an important role. Website signifies the online presence of your business. Hence your website should look good and it should represent your company or business.
Your website should be attractive and presentable. An online business fate depends upon the structure of your website. There are many important factors that should be considered in creating a successful website.
Here are some tips that should be remembered while designing a website:
Website objective
Before designing a website, you should properly know what are your goals? After that you can start working on them. You should make a plan before designing a website. Planning is the best way to reach to your objectives. Your website objective can be anything from selling of a product or service to providing information. Objectives will help you in overall designing of the website.
Budget
You can spend a lot of money on designing a website, but it’s better to make a budget. Your budget should be planned according to the elements of your website. If you don’t have enough money, you can go to online software program which will help you in designing a website. But still you need to spend money on marketing and hosting of the website. Experts say that you should spend 50% on marketing and 50% on website design and updating your website.
Quality content
It is mostly seen that people spend a lot of time on the designing part of the website and they forget about the content. Content is the king of the website. Content has the power to attract the potential audience. Content on the website explains your business goals and objectives which will help you to excel your business. If you are not a good writer, you can hire someone. If you want to grab attention of your target audience unique and quality content will help you.
Visual Aspects
You only have 8 seconds to grab your visitor’s attention. And it all starts with a good visual hierarchy. A clean and organized hierarchy will act as an invisible guide for your visitors. It will lead users on your designed user flow. You can achieve it by using visual cues, typography, color, contrast ratios, and ample white space. Avoid using a lot of typography and colors as it may distract your visitors. But you can play around in CTAs, as these are supposed to draw visitor’s attention.
Branding
Which style represents your organization? Is it chic, elegant ,old school, or a bold brand. Design a website which mirrors your brand’s style. Make your logo the first thing a user encounters by placing it in the upper left corner as users will scan your website in F or Z pattern. Leverage your current client testimonials as evidence of your work. You should link your active social media accounts for letting visitors connect with you instantly. Your social media activities will help in establishing your stand on various topics, CSR activities, work culture, etc. All this will play a role in building your brand.
Usability and Accessibility
Your website’s usability will be established with its intuitiveness from the user’s perspective. Are all possible answers that your user is looking for available to them? It includes an easy CTA for your newsletter subscription, simple navigation, having autofill activated for forms, et al. Carry out usability tests to know where your users are struggling and if the features are easily discoverable. It will help in establishing your website’s usability from the end user perspective.
One in every five American citizens has some disability pertaining to eye sight, hearing, and motor skills among others. When you design your website without taking care of accessibility norms, you are missing out on potential clients. Use the accessibility guidelines to make the website content compliant to at least AA level of the WCAG. Level AA of the Web Content Accessibility Guidelines (WCAG) is widely accepted, highest level being AAA.
Responsive website
We live in an era of varying screen sizes. Designing only for PCs and Macs is no longer the norm. Design your website keeping in mind your mobile and tablet visitors as well. Your website should not appear cluttered when seen on smaller screens. You should check for the
functionality of your website on every device. Test out every button and interaction before the final release. Taking care of these aspects will ensure similar user experience across all the screens.
Market your website
After designing your website, don’t think that your work is done. Submit your website to all search engines. You can also do active marketing through social media sites like Facebook, Twitter and Google+. You can add your website links to other famous websites so that traffic gets diverted to your site. Marketing and advertising of a website may take some time, you need to be patient.
A website is an identity of your business. And when it comes to online business, your first impression is the last impression. So you should be careful while designing a website.
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